Facebook to test news story paywalls: report

July 19, 2017
Facebook in October will begin testing a feature that limits to 10 the number of stories that can be accessed in its "Instant Articles" section and guides readers to publisher home pages to consider buying subscriptions, according to media reports

Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

The leading social network has become a major source of news for people, triggering complaints by publishers that they lose control and revenue when their stories are shared free at Facebook.

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet

The service was launched two years ago and competes with Google's AMP that also optimizes content from select media for mobile web browsing.

Facebook head of news partnerships Campbell Brown said at a digital publishing conference in New York on Tuesday that the social network is responding to publishers' concerns with the move, TheStreet reported.

Facebook in October will begin testing a feature that limits to 10 the number of stories that can be accessed in its "Instant Articles" section and guides readers to publisher home pages to consider buying subscriptions, according to media reports.

California-based Facebook did not respond to an AFP request for comment.

Instant Articles aggregates published stories and quickly loads mobile pages to cater to smartphone or tablet users.

"One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product—we want to be able to see a paywall in Facebook," TheStreet quoted Brown as saying at the conference.

"And that is something we're doing now."

Explore further: US newspaper group assails Google-Facebook online 'duopoly'

Related Stories

Facebook takes on a bigger role in journalism

January 11, 2017

Facebook is launching a journalism project aimed at strengthening its ties with media organizations to help them expand their audiences, come up with new products and generally promote trusted news in today's "post-truth" ...

Recommended for you

Coffee-based colloids for direct solar absorption

March 22, 2019

Solar energy is one of the most promising resources to help reduce fossil fuel consumption and mitigate greenhouse gas emissions to power a sustainable future. Devices presently in use to convert solar energy into thermal ...

EPA adviser is promoting harmful ideas, scientists say

March 22, 2019

The Trump administration's reliance on industry-funded environmental specialists is again coming under fire, this time by researchers who say that Louis Anthony "Tony" Cox Jr., who leads a key Environmental Protection Agency ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.