Click, tap, buy: Holiday shoppers spent record amount online

Shoppers spent a record amount online during the holiday season.

That's according to Adobe Analytics, which reports during the reached $108.2 billion, up almost 15 percent from $94.4 billion the year before. The research arm of software maker Adobe says more than a third of online holiday revenue came from purchases made on smartphones or tablets.

Adobe Analytics says people likely spent more due to low unemployment rates and a strong stock market.

Last week, the National Retail Federation said in-store and online holiday spending rose 5.5. percent, the strongest gain since the Great Recession.


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Citation: Click, tap, buy: Holiday shoppers spent record amount online (2018, January 16) retrieved 11 December 2019 from https://phys.org/news/2018-01-click-holiday-shoppers-spent-amount.html
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