Pinterest sets conservative pricing after Lyft drop

Pinterest, among the gaggle of tech companies hoping to go public this year, set a conservative price range Monday for its initial public offering. It hopes to raise as much as $1.5 billion in its initial offering of shares.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

The unintended consequences of tinkering with online prices

When your online retail platform clears billions of transactions a year, what's the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue ...

Pinterest planning 2019 stock market debut: report

Popular online bulletin board Pinterest is getting ready for a stock market debut early next year at a valuation of $12 billion or more, according to a Wall Street Journal report.

The true cost of free shipping

It's easy to see why online shopping is so popular. Just a couple of clicks and that new pair of socks is winging its way to you at breakneck speed. And they can get it to you in two days for free? Click.

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