Nintendo shares jump on Super Mario app for iPhones

Nintendo shares surged more than 5% on November 16, 2016, after the game giant said it would release a Super Mario app for iPhon
Nintendo shares surged more than 5% on November 16, 2016, after the game giant said it would release a Super Mario app for iPhones next month and for Android-based devices at a later date

Nintendo shares surged more than five percent on Wednesday after the game giant said it would release a Super Mario app for iPhones next month.

The stock price rose as much as 5.5 percent to 26,215 yen before closing the morning session on the Tokyo Stock Exchange up 4.38 percent at 25,950 yen.

Shares in Nintendo, creator of the Pokemon franchise, have been on a tear since the July of Pokemon Go—making the company more valuable than Sony at one stage.

The has gained more than 50 percent this year on the phenomenal success of the for iOS and Android developed by San Francisco-based Niantic.

Kyoto-based Nintendo said it would release Super Mario Run worldwide for Apple's iPhone and iPad on December 15.

Customers can download it from the App Store for free to try some limited elements of the .

An optional one-time payment, which will be $9.99 in the United States, grants unlimited access, the company said.

Neil Campling, an analyst at Northern Trust Capital Markets, hailed the company's approach of enticing gamers in the same way as other mobile game successes as "a great strategy".

"To set a low incentive and then a low total cost when engaged could set Nintendo on a differentiated path, which ultimately could be a game changer," Campling said.

Super Mario Run will also be introduced for Android-based devices at a later date.

Nintendo is also to release a new game console early next year.


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Nintendo skyrockets on Super Mario game for iPhone

© 2016 AFP

Citation: Nintendo shares jump on Super Mario app for iPhones (2016, November 16) retrieved 14 December 2019 from https://phys.org/news/2016-11-nintendo-super-mario-app-iphones.html
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