Google makes fresh push into grocery delivery

February 17, 2016
Google Express service—which launched in 2013 by offering non-perishable goods—will now include a range of fresh items in test m
Google Express service—which launched in 2013 by offering non-perishable goods—will now include a range of fresh items in test markets in the Los Angeles and San Francisco areas

Google said Wednesday it was adding fresh foods to its grocery delivery service, ramping up its challenge to Amazon and a long list of delivery startups.

The US online giant said its Google Express service—which launched in 2013 by offering non-perishable goods—would include a range of fresh items in test markets in the Los Angeles and San Francisco areas.

"Everyone wants milk delivered with their cookies—that's why we're excited to start adding fresh groceries to Google Express," said product manager Prabhu Balasubramanian.

He said consumers liked the service but that "we've also heard your feedback that you'd love for Express to help you check off your entire grocery list, including fruit, vegetables, meat, seafood, dairy, and frozen foods."

"Whether you need to restock your pantry, get some ingredients for tonight's dinner, or just need some help carrying the heavier stuff—all you have to do is place your order, and we'll take care of the rest," he said in a blog post.

Google Express, which is offered in a handful of US cities, takes a delivery charge of $3 for members and $5 for non-members.

Google has ramped up the as Amazon has expanded its program to include fresh items.

Both online giants are competing against a wave of startups in the US and around the world that offer fast grocery delivery, with the help of mobile applications.

Explore further: Google expands home delivery in US

Related Stories

Google expands home delivery in US

September 8, 2015

Google on Tuesday expanded its shopping home delivery service into the midwestern portion of the United States, covering an additional 25 million people.

Google tests same-day delivery shopping service

March 28, 2013

Google on Thursday began testing a service for same-day delivery of toys, clothing, groceries or other items ordered online in what could be a challenge to online retail titan Amazon.

Recommended for you

WhatsApp vulnerable to snooping: report

January 13, 2017

The Facebook-owned mobile messaging service WhatsApp is vulnerable to interception, the Guardian newspaper reported on Friday, sparking concern over an app advertised as putting an emphasis on privacy.

US gov't accuses Fiat Chrysler of cheating on emissions

January 12, 2017

The U.S. government accused Fiat Chrysler on Thursday of failing to disclose software in some of its pickups and SUVs with diesel engines that allows them to emit more pollution than allowed under the Clean Air Act.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.