Apple Music makes China debut at low price

September 30, 2015
Apple Music, which launched in more than 100 countries at the end of June, is offered in China for a monthly subscription price
Apple Music, which launched in more than 100 countries at the end of June, is offered in China for a monthly subscription price of 10 yuan

Apple on Wednesday began offering Apple Music and other digital content in China, putting a bargain price on the service in the high-priority market.

Along with the service, Apple opened the online doors of iTunes Movies and iBooks to customers in China.

"Customers in China love the App Store and have made it our largest market in the world for app downloads," Apple senior vice president Eddy Cue said in a statement.

"One of the top requests has been more great content and we're thrilled to bring music, movies and books to China, curated by a local team of experts."

Apple Music in China features local artists such as Eason Chan, Li Ronghao, and JJ Lin, along with international performers including Taylor Swift and Ed Sheeran.

Apple Music, which launched in more than 100 countries at the end of June, was offered in China for a monthly subscription price of 10 yuan (about $1.60), with a family plan available for 15 yuan (about $2.40) per month.

Apple, whose iTunes revolutionized how disparate parts of the world buy music, designed its streaming with an eye to being the first truly global .

The California-based technology titan made its move on the back of a trend of people shifting to streaming music, which allows on-demand unlimited content online.

Apple Service began with the launch of Beats 1, an international radio station that will feature shows by high-profile artists.

Movies on iTunes will be available at a starting price of five yuan for a high-definition rental and 18 yuan to buy a new release.

A selection of paid and free digital books in Chinese were on the shelves of the iBooks Store, according to Apple.

The iBooks Store offers customers a wide selection of both paid and free Chinese language books from top local publishers, including "Big Head Son & Little Head Dad" by Zheng Chunhua and "The Family Belongings of Chinese People" by Ma Hongjie.

"For the first time, customers in China will have access to Apple's entertainment ecosystem with , movies and books right at their fingertips," Apple said.

Explore further: Apple Music has more than 11 million members

Related Stories

Digital song downloads slipped further in first half of year

September 21, 2015

Digital downloads of songs continued to fall out of favor with Americans in the first half of the year, while free and paid music-streaming revenue kept growing, even without much of a bump from the launch of Apple Music.

Independents line up behind Apple Music

June 24, 2015

Several independent music label groups, including those representing Adele, Arcade Fire and Radiohead, say they can now support Apple Music after Apple reversed a decision not to pay royalties during the 90-day free trial ...

Recommended for you

A not-quite-random walk demystifies the algorithm

December 15, 2017

The algorithm is having a cultural moment. Originally a math and computer science term, algorithms are now used to account for everything from military drone strikes and financial market forecasts to Google search results.

US faces moment of truth on 'net neutrality'

December 14, 2017

The acrimonious battle over "net neutrality" in America comes to a head Thursday with a US agency set to vote to roll back rules enacted two years earlier aimed at preventing a "two-speed" internet.

FCC votes along party lines to end 'net neutrality' (Update)

December 14, 2017

The Federal Communications Commission repealed the Obama-era "net neutrality" rules Thursday, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit ...

The wet road to fast and stable batteries

December 14, 2017

An international team of scientists—including several researchers from the U.S. Department of Energy's (DOE) Argonne National Laboratory—has discovered an anode battery material with superfast charging and stable operation ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.