Apple challenges figures on Apple Music user retention

August 20, 2015
An advertisement for Apple Music is posted on the streets of Manhattan on August 7, 2015 in New York City
An advertisement for Apple Music is posted on the streets of Manhattan on August 7, 2015 in New York City

Only 21 percent of users who have tested Apple Music no longer use it, Apple said Wednesday, countering the results of a survey that found defection rates at more than twice that amount.

In a survey of 5,000 people in the US, released Tuesday, music industry research company MusicWatch found that 48 percent of those who had tried out the new online streaming music service have stopped using it.

Apple said that the number was much lower. A spokesman for the company told AFP that "79% of people who signed up for a trial are using the service."

In the MusicWatch , 28 percent of respondents who were trying out Apple Music said they also have Spotify Premium subscriptions, but only 11 percent were of the free version of Spotify and six percent used the free version of internet radio Pandora.

Those products are seen as the main competitors to Apple Music, which was released June 30, years after the competing music-streaming services.

To edge its way into that market, Apple has offered a three-month trial period to new subscribers, after which subscriptions cost $9.99 per month.

Apple has long been a key player in the digital music landscape thanks to its iTunes store and is hoping to capitalize on that established user base, with a goal of reaching 100 million Apple Music users.

Earlier this month, Apple's head of internet software and services, Eddy Cue, said the newcomer had 11 million users.

Spotify has 20 million paid subscribers and 75 million users overall, according to its website.

Explore further: Apple Music has more than 11 million members

Related Stories

Spotify gets investment as it faces competition from Apple

June 10, 2015

Music streaming company Spotify said Wednesday it has gotten a new investment from a Nordic telecoms company as it looks to compete globally, particularly with a rival service that Apple is due to launch this month.

Apple online music and shops stumble

July 21, 2015

Apple's online shop and recently launched streaming music service stumbled on Tuesday, experiencing outages as the company was poised to release quarterly earnings figures.

Independents line up behind Apple Music

June 24, 2015

Several independent music label groups, including those representing Adele, Arcade Fire and Radiohead, say they can now support Apple Music after Apple reversed a decision not to pay royalties during the 90-day free trial ...

Recommended for you

Volumetric 3-D printing builds on need for speed

December 11, 2017

While additive manufacturing (AM), commonly known as 3-D printing, is enabling engineers and scientists to build parts in configurations and designs never before possible, the impact of the technology has been limited by ...

Tech titans ramp up tools to win over children

December 10, 2017

From smartphone messaging tailored for tikes to computers for classrooms, technology titans are weaving their way into childhoods to form lifelong bonds, raising hackles of advocacy groups.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.