Twitter takes note of other apps on smartphones

The logo of the social networking website 'Twitter' is displayed on a computer screen in London on September 11, 2013
The logo of the social networking website 'Twitter' is displayed on a computer screen in London on September 11, 2013

Twitter on Wednesday said it would begin tracking which other applications people have installed on their mobile devices in a bid to better target ads and content.

"We are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in," Twitter said in a blog post.

Only lists of applications are being gathered, with no prying into what is being done with those mini-programs, the San Francisco based company said.

The types of Twitter users have on their phones and tablets will be used for purposes such as recommending who they might like to "follow" at the service, as well as for targeting ads spotlighted as promoted content.

Twitter users can prevent their app lists being harvested by activating the "Limit Ad Tracking" or "Opt out of interest-based ads" features on Apple or Android respectively.

The tactic, which is used by some other ad-supported Internet services, is being added to Twitter's toolbox as the company strives to ramp up revenue and engagement by users.


Explore further

Twitter buys mobile ad firm Tap Commerce

More information: Online, how to opt out: bit.ly/11V3yJq

© 2014 AFP

Citation: Twitter takes note of other apps on smartphones (2014, November 26) retrieved 18 June 2019 from https://phys.org/news/2014-11-twitter-apps-smartphones.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more