Twitter tunes ad targeting system

"Users won't see more ads on Twitter, but they may see better ones," Twitter's senior director of product revenue says
Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

"Users won't see more ads on Twitter, but they may see better ones," senior director of product revenue Kevin Weil said in a blog post.

The feature to be tested in the United States will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can pinpoint people interested in ads from those businesses.

Shared email information is scrambled into an unreadable 'hash' to protect privacy, according to Twitter.

"This is how most other companies handle this practice, and we don't give advertisers any additional ," Weil said.

Twitter users wishing to disable the feature can uncheck a Promoted Content' box in account settings.

"While we want to make our ads more useful, we also want to give users simple and meaningful ," Weil said.


Explore further

Twitter will mine people's tweets to target ads (Update)

© 2013 AFP

Citation: Twitter tunes ad targeting system (2013, July 3) retrieved 21 October 2019 from https://phys.org/news/2013-07-twitter-tunes-ad.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more