Twitter buys mobile ad firm Tap Commerce

Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular
Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular one-to-many messaging service

Twitter announced Monday that it has cut a deal to buy mobile ad firm Tap Commerce to bolster money-making tools at the popular one-to-many messaging service.

San Francisco-based Twitter did not disclose how much it paid for Tap Commerce, which is located in New York City, but technology news website Recode.net reported the deal to be valued around $100 million.

Tap Commerce specializes in getting people to "re-engage" with applications installed, then ignored, on smartphones or .

"Advertisers spend aggressively to get new users, but re-activating existing or previous users can provide just as attractive a return on investment," Twitter said in a blog post about the Tap Commerce acquisition.

"Together with the Tap Commerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities."

Twitter maintained that working with Tap Commerce would result in the service offering mobile gadget users better and more relevant ads in applications on devices.


Explore further

Twitter developing e-commerce service

© 2014 AFP

Citation: Twitter buys mobile ad firm Tap Commerce (2014, July 1) retrieved 23 July 2019 from https://phys.org/news/2014-07-twitter-mobile-ad-firm-commerce.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more