Taiwan phone giant HTC opens store in Myanmar

January 14, 2013
A customer visits a HTC store in Taipei on January 7, 2013. Taiwan's leading smartphone maker HTC opened its first store in Myanmar Monday, seeking a foothold in one of Asia's last remaining untapped markets.

Taiwan's leading smartphone maker HTC opened its first store in Myanmar Monday, seeking a foothold in one of Asia's last remaining untapped markets.

The shop was inaugurated in Yangon by HTC Peter Chou, an ethnic Chinese who was born and raised in the Southeast Asian country, company officials said.

The move comes as global corporate giants from Coca-Cola to General Electric line up to enter the impoverished but resource-rich nation, which is emerging from decades of military rule and international isolation.

In a report released in March last year, analyst firm Nomura Research said Myanmar was "one of the last untapped telco markets in the region", with government plans to increase mobile penetration by 50 percent by 2015.

While challenged by Apple and Samsung in mature markets, HTC has been turning to , including China, analysts say.

But they say it is no easy task, citing challenges from China's telecom giants and ZTE Corp., which have grabbed a huge slice of the world's low-priced markets.

HTC in December unveiled Butterfly, its first smartphone featuring a high-resolution, five-inch screen.

HTC sells its own smartphones and also makes handsets for a number of leading US companies, including 's Nexus One.

Explore further: Smartphone maker HTC posts 70 percent profit drop

Related Stories

Smartphone maker HTC invests in UK, US firms

February 8, 2011

Taiwan's leading smartphone maker HTC said Tuesday it plans to acquire a British digital multimedia company and invest in a US online gaming firm as part of a bid to expand its software business.

Recommended for you

Volumetric 3-D printing builds on need for speed

December 11, 2017

While additive manufacturing (AM), commonly known as 3-D printing, is enabling engineers and scientists to build parts in configurations and designs never before possible, the impact of the technology has been limited by ...

Tech titans ramp up tools to win over children

December 10, 2017

From smartphone messaging tailored for tikes to computers for classrooms, technology titans are weaving their way into childhoods to form lifelong bonds, raising hackles of advocacy groups.

Mapping out a biorobotic future  

December 8, 2017

You might not think a research area as detailed, technically advanced and futuristic as building robots with living materials would need help getting organized, but that's precisely what Vickie Webster-Wood and a team from ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.