Google profile in China shrinking

April 3, 2011 By JOE McDONALD , AP Business Writer

(AP) -- A year after a public spat with Beijing over censorship, Google Inc. says its business with Chinese advertisers is growing even as the Internet giant's share of online searches in China plunges.

A major Chinese portal announced last week it would no longer use Google for search, compounding its rapid loss of market share since March last year when it closed its local search engine. The future of a Google map service that is a key part of its remaining appeal in is in doubt.

Google's main presence in China has become its offices, an unusual situation for a company that dominates the Internet elsewhere.

Google risked being completely shut out of China after it angered Beijing by announcing last January it no longer wanted to comply with Web censorship. It dodged that fate but without a flagship local online presence, analysts say Google will fall further behind local industry leader Baidu Inc. as a search provider, while the controversy makes it hard to line up Chinese partners for other ventures.

"Chinese companies will think twice before they can have any kind of relationship with Google," said Edward Yu, president of Analysys International, a research firm in Beijing.

Google, based in Mountain View, California, says it sees its biggest opportunities in China in selling advertising on behalf of local websites or to companies that want to reach customers abroad through its global sites.

Google was allowed to keep advertising sales offices in China. Beijing had an incentive to let those stay, because they benefit local websites and advertisers.

"Google's revenue in China has grown year-on-year," said a company spokeswoman, Jessica Powell, in an e-mail. "Our business in China is doing well. We have hundreds of partners - large and small - who we continue to work with."

Yet its public relationship with Beijing is chilly. After Chinese authorities stepped up Web censorship following pro-democracy protests in the Middle East, Google said last month the government was obstructing access to its Gmail e-mail service and trying to make the blockage look like a technical problem. The government denied the accusation.

This week, the government newspaper Economic Daily said three Google units that deal with research and development, customer support and advertising were under investigation for possible tax offenses. State media played up the report and one newspaper called the company "Brother Trouble," a play on its Chinese name. Google said in a statement, "We believe we are, and always have been, in full compliance with Chinese tax law."

Mainland users can reach Google's Chinese-language site in Hong Kong, a self-governing Chinese territory without . That comes with a big drawback: Beijing's filters can make access sluggish, reducing the site's appeal in China, which has more than 450 million people online.

Google does not break out sales by country, but Analysys estimated its 2010 China revenue at 2.6 billion yuan ($409 million) - or less than 1.5 percent of Google's global revenues of $29.3 billion.

Last year's dispute testified to the complex Internet landscape in China, which promotes Web use for business and education but has strict controls on content and blocks social media sites including YouTube, Facebook and Twitter.

Google's China site still offers music downloads, business services and other features that are not subject to censorship. Users can click a link to reach the Hong Kong site.

Google's share of China's search traffic fell to 19.6 percent in the final quarter of 2010 from 30.9 percent in the first quarter, according to Analysys. It said Baidu's share rose to 75 percent.

Citigroup analyst Alicia Yap said data from other researchers show an even sharper plunge in Google's traffic share to 11 percent in the fourth quarter while Baidu rose to 84 percent.

Google still is China's second-most-popular search service based on use of the Hong Kong site and others abroad. It leads rivals such as Sogou, Tencent Soso and Zhongsou, which have market shares at or below 1 percent.

But the lack of a local presence will hurt as competition for new users spreads to mobile phones and the countryside, where users speak little English and will want a Chinese search engine, Yu said.

"Baidu is in a very good position to grab more market share," he said.

In a new blow to its public visibility, a leading a Chinese portal,, said this week it would no longer use Google. The search giant has ended a series of such partnerships as it stopped providing censored results.

Baidu has expanded aggressively, rolling out new services in the past year in an effort to differentiate a company long seen as a Google imitator.

New competitors including state media also are jumping into the market with search and social media products. The government's Xinhua News Agency launched a search engine last year in a partnership with state-owned China Mobile Ltd., the world's biggest phone carrier by subscribers.

Google faces another challenge from new regulations that tighten control over online map services. On Thursday, the deadline to apply for licenses, Google said it was "in discussions with the government about how we could offer a maps product in China."

"Google maps is one of the services that people still like a lot," said Yap. "If they can't provide the service in the future, people will use less and less."

Yu said Google's situation might change if a planned handover of power next year from President Hu Jintao and other Chinese leaders to a younger generation leads to a shift in official attitudes.

"New officials will be in place," he said, "so things could change at that time."

Explore further: Google's China answer page inaccessible


Related Stories

Google's China answer page inaccessible

August 3, 2010

(AP) -- A Google question-and-answer page for Chinese users was inaccessible from mainland China on Tuesday less than a month after the search giant's Internet license was renewed amid a dispute over online censorship.

Baidu edges ahead in Chinese online market

January 19, 2011

Search engine Baidu further strengthened its dominance of the Chinese Internet market in the fourth quarter at the expense of US rival Google, a research firm said Wednesday.

Google loses out in Chinese search engine market

July 21, 2010

Google's share of the Chinese search engine market fell in the second quarter while the US Internet giant was embroiled in a public battle with Beijing over censorship, a research firm said Wednesday.

China's Sina drops Google search service

March 29, 2011

China's largest Internet portal Sina said Tuesday it has replaced Google's search service on its websites with its own technology, further denting the US giant's presence in the Asian nation.

Google defends shrinking China market share

September 20, 2010

(AP) -- Google is hiring dozens of marketing and technical employees in China to defend a shrinking market share against local rivals after closing its Chinese search engine six months ago this Wednesday in a dispute over ...

Recommended for you

Microbes help turn Greek yogurt waste into fuel

December 13, 2017

Consumers across the world enjoy Greek yogurt for its taste, texture, and protein-packed punch. Reaching that perfect formula, however, generates large volumes of food waste in the form of liquid whey. Now researchers in ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

1 / 5 (1) Apr 04, 2011
Yes, someday Baidu and all the other Chinese firms WILL reach every single person in filtering, web piracy, bad temper and government censureship and all!
AT present rate, that relative dominance will be in place by 2020.
There will be 1.7 Billion chinese eating at the chairman's table, being served only what the chairman wants, hearing, seeing, only what the chairman will allow...unless, there is ANOTHER - but SUCCESSFUL- Tiananmen square incident. Which will leave only 6.7 Billion other customers for Google and their competitors to deal with.
Yes, Google, you will just have to settle for second or third behind the "Red Wall" and be content with being the search engine preference of everyone who has a FREE will...oh shucks, dag-nabbit, darn. That means Google will be making, by 2020, ONLY, about 50 Billion dollars! This is so sad. Where's my crying towel...and my stockbroker:" Hey, lets get some more Google babe, and throw in some Apple for good measure!"

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.