Sony to film World Cup games in 3D

June 8, 2010
Visitors watch 3D images inside a black box through special glasses at the Sony showroom in Tokyo in January 2010. The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

"Last year we brought you the first World Cup games in HD, now we bring you the which will make fans feel like they are part of the action," said Kiyoshi Shikano, head of global sales.

The spectacular opening ceremony will also be shown in 3D to fans at six FIFA viewing sites in cities around the world, including Berlin, Paris and Rio de Janeiro.

The music video of the official World Cup song, Waka Waka featuring Shakira, had also been shot in 3D technology.

Sony, the giant electronic company, is one of the FIFA commercial partners.

The games start on Friday and end on July 11.

Explore further: Sony signs 3-D video deal for 2010 World Cup

Related Stories

Sony signs 3-D video deal for 2010 World Cup

December 4, 2009

(AP) -- The 2010 World Cup is going 3-D. Sony Corp. said Friday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D - a technology that gives viewers an illusion ...

Yahoo! provides FIFA Web site

December 5, 2005

Yahoo! said Monday it will partner with the Fédération Internationale de Football Association to set up a Web site to cover the upcoming soccer games.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.