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Football instant replays can affect fans' brand attitude

The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication.

Decision making on the spot

The scientific study of penalty taking suggests that there are unexploited opportunities for footballers.

All of a flutter: Chinese bet big on World Cup

At Xia Lugen's run-down, smoky betting shop in downtown Shanghai, hordes of young men cluster around banks of computers, as betting slips and a huge World Cup chart adorn the walls and a projector beams matches onto a makeshift ...

Sweltering Europe loses its fizz as CO2 shortage hits drinkers

It's peak season for bars and barbecues in Europe as a summer heatwave coincides with the World Cup on TV. So probably not the best time for drinks companies to be running out of the gas that puts the fizz into beer and sodas.

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