As the coronavirus began to spread globally, face masks were recommended in public settings to protect against transmission, and compliance varied significantly. In a new study of people shopping in a large Chinese store ...
Social Sciences
May 3, 2023
0
15
Increasing cigarette exercise taxes may have the unintended consequence of encouraging consumers to seek higher nicotine content and more dangerous cigarette products, according to a study published in Marketing Science, ...
Economics & Business
Oct 28, 2015
1
18
New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently ...
Internet
Jul 25, 2013
2
0
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
0
19
A new research study published in the October edition of the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS) has revealed how taxi drivers use mobile hailing technology to select ...
Economics & Business
Oct 25, 2019
0
18
Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar "sharing economy" companies ...
Economics & Business
May 6, 2019
0
6
If you're about to buy something online and its only customer review is negative, you'd probably reconsider the purchase, right? It turns out a product's first review can have an outsized effect on the item's future—it ...
Economics & Business
Feb 4, 2021
1
9
While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly increase exposure for and ...
Economics & Business
Dec 15, 2017
0
11
Companies may a bigger incentive to invest in developing socially responsible products if it means those who eventually buy them can stand a little taller than those who don't, says new research.
Economics & Business
Mar 31, 2016
0
7
With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have ...
Internet
Nov 20, 2018
0
8
