Gender-based discrimination is not new. Gender-based research continues to show the many disparities between genders in all areas of life, whether it is workplaces or homes. A widely held belief is that boys and girls are ...
Social Sciences
Dec 15, 2021
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12
Is Twitter's stock offering the end of the social media era, or just the beginning? While Twitter appears to have carved out its niche in the social Internet, a big question now is how much growth and innovation remains in ...
Internet
Sep 17, 2013
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Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
0
4
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
0
7
Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes ...
Social Sciences
Jan 9, 2017
0
10
Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store and the Internet rather than the store alone. However, this strategy requires a well-honed ...
Economics & Business
Sep 25, 2015
0
7
Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.
Economics & Business
Sep 9, 2022
0
22
There's a reason that online ticket sellers hit you with those extra fees after you've picked your seats and are ready to click "buy."
Economics & Business
Feb 22, 2021
0
16
Most people have seen or heard from a friend, neighbor or family member about a product or service they've used and how their experience was. It's called observational learning or word-of-mouth. These communications don't ...
Economics & Business
Oct 19, 2020
0
6
At 8:15 p.m. on November 8, 2016, India's Prime Minister Narendra Modi delivered a surprise address live on national television. He announced that, at midnight, all 500- and 1,000-rupee notes would cease to be legal tender. ...
Economics & Business
Apr 5, 2023
1
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