Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/

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Range of options, prices brings in the crowdfunding bucks

It doesn't work in the traditional marketplace, but in the world of crowdfunding, giving consumers options and the choice to pay more for essentially the same product makes sense, new research confirms.

Brands, patents can protect firms from bankruptcy

If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...

Study shows social welfare may fall in a more ethical market

For "credence services" such as auto-repair, healthcare, and legal services, the benefit to the customers for the service is difficult to assess before and even after the service. A new study in a journal of the Institute ...

Customers who binge-consume are more valuable

A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...

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