Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
Say you're out shopping for basic household goods—perhaps orange juice and soup. Or light bulbs. Or diapers for your young child. How do you choose the products you buy? Is it a complicated decision, or a simple one?
Social Sciences
Mar 26, 2015
1
34
Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren't they used ...
Economics & Business
Sep 23, 2019
2
176
Ads can communicate their main message in as little as a tenth of a second, helped by color, according to a new study published in Marketing Science, a publication of the Institute for Operations Research and the Management ...
Economics & Business
Dec 10, 2014
0
0
The bread and butter of investing for Silicon Valley tech companies is stale. Instead, a new method of predicting the evolution of technology could save tech giants millions in research and development or developments of ...
Business
Jan 25, 2013
7
0
It doesn't work in the traditional marketplace, but in the world of crowdfunding, giving consumers options and the choice to pay more for essentially the same product makes sense, new research confirms.
Economics & Business
Feb 2, 2015
0
11
For "credence services" such as auto-repair, healthcare, and legal services, the benefit to the customers for the service is difficult to assess before and even after the service. A new study in a journal of the Institute ...
Economics & Business
Aug 25, 2014
2
0
A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
0
6
If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm's Research and Development is more likely to help save it from bankruptcy. A new study ...
Economics & Business
Jun 19, 2015
0
34
When researchers set out to study 401(k) retirement savings accumulation, they found that thousands of studies of retirement savings accumulation ignored the surprisingly high rate of departing employees who cash out retirement ...
Economics & Business
Jul 20, 2023
0
12
Customer experience matters more when the economy is doing well than when it is doing poorly, according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research ...
Economics & Business
Sep 4, 2014
0
0
