Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research.
Economics & Business
Oct 6, 2022
1
35
There's a reason that online ticket sellers hit you with those extra fees after you've picked your seats and are ready to click "buy."
Economics & Business
Feb 22, 2021
0
16
Say you're out shopping for basic household goods—perhaps orange juice and soup. Or light bulbs. Or diapers for your young child. How do you choose the products you buy? Is it a complicated decision, or a simple one?
Social Sciences
Mar 26, 2015
1
34
Is Twitter's stock offering the end of the social media era, or just the beginning? While Twitter appears to have carved out its niche in the social Internet, a big question now is how much growth and innovation remains in ...
Internet
Sep 17, 2013
3
0
New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently ...
Internet
Jul 25, 2013
2
0
The bread and butter of investing for Silicon Valley tech companies is stale. Instead, a new method of predicting the evolution of technology could save tech giants millions in research and development or developments of ...
Business
Jan 25, 2013
7
0
People are more likely to install a solar panel on their home if their neighbors have one, according to a Yale and New York University study in the journal Marketing Science.
Energy & Green Tech
Oct 18, 2012
1
0
There are millions of entrepreneurs in developing countries. In fact, in emerging markets, more than half of all workers—both men and women—are small-firm owners.
Economics & Business
Jan 25, 2024
0
15
Sometimes it doesn't pay to advertise.
Social Sciences
Nov 28, 2023
1
18
A study has found that your online profile picture may play a key role in whether you get hired. The study also found that if your profile photo suggests you "look the part," those hiring you as an employee or freelancer ...
Social Sciences
Nov 27, 2023
1
17
