Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
There are millions of entrepreneurs in developing countries. In fact, in emerging markets, more than half of all workers—both men and women—are small-firm owners.
Economics & Business
Jan 25, 2024
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15
Sometimes it doesn't pay to advertise.
Social Sciences
Nov 28, 2023
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18
A study has found that your online profile picture may play a key role in whether you get hired. The study also found that if your profile photo suggests you "look the part," those hiring you as an employee or freelancer ...
Social Sciences
Nov 27, 2023
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17
Online grocery carts tend to include less variety and fewer fruits and vegetables than those in a trip to a brick-and-mortar supermarket—but online shoppers are less susceptible to unhealthy impulse buys, a new Cornell ...
Social Sciences
Oct 30, 2023
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1
New research focused on whether incentivizing would-be online reviewers to post reviews can make a difference for the seller has shed new light on the role those reviews play in sales and revenue outcomes.
Economics & Business
Oct 11, 2023
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6
Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their ...
Social Sciences
Sep 13, 2023
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5
While composting and organic waste ban policies are gaining popularity across the United States, a new study from the University of California San Diego's Rady School of Management finds dynamic pricing could be the most ...
Environment
Jul 25, 2023
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12
When researchers set out to study 401(k) retirement savings accumulation, they found that thousands of studies of retirement savings accumulation ignored the surprisingly high rate of departing employees who cash out retirement ...
Economics & Business
Jul 20, 2023
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12
The toughest sell in business isn't a sell at all, strictly speaking. Convincing others to donate valuable time or resources to your cause, without any tangible compensation, is the rarest and most prized of communications ...
Social Sciences
May 25, 2023
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2
Zachary Zhong had heard his grandparents' stories about the Japanese invasion in 1944 of neighboring counties in his hometown in China. As the Japanese army continued their advance, civilians were killed and injured, while ...
Social Sciences
May 18, 2023
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5
