New research in the journal Marketing Science shows that doing something positive for public health can be costly. The researchers say that banning tobacco products means retailers may see as much as a 4% decline in gross ...
Social Sciences
Jan 26, 2022
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Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
Economics & Business
May 14, 2015
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People are more likely to install a solar panel on their home if their neighbors have one, according to a Yale and New York University study in the journal Marketing Science.
Energy & Green Tech
Oct 18, 2012
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Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations ...
Economics & Business
Sep 6, 2016
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4
Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Economics & Business
Apr 21, 2015
0
12
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online ...
Economics & Business
May 4, 2015
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17
Retailers selling home appliances and electronics goods typically make 15-20 percent profit from these products but realize more than 200 percent profit from selling extended warranties for them. A new study that appears ...
Economics & Business
Jan 5, 2015
0
11
It is well understood that in the labor market there exist wage gaps between men and women, and in general, women have had to fight to break the "glass ceiling" to get to upper management in the workplace. The causes of the ...
Social Sciences
May 4, 2023
0
15
What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that ...
Economics & Business
Feb 18, 2016
0
5
According to new research, the presence of an Airbnb property can actually contribute to an increase in housing prices and rental rates in a local neighborhood. But it depends on where the property is located.
Economics & Business
Feb 3, 2021
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