Customers care more about their past experiences with service firms when the economy is doing well, according to a research team from the J. Mack Robinson College of Business at Georgia State University.
Economics & Business
Sep 24, 2014
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0
A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...
Economics & Business
Feb 3, 2015
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11
Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled ...
Economics & Business
Apr 3, 2020
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7
Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section ...
Economics & Business
Aug 6, 2015
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33
As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers - both big and small. An often debated question is: Should marketers prioritize advertising ...
Economics & Business
Oct 11, 2016
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A retailer's optimal store layout is the result of balancing the interests of two different types of markets – consumers and suppliers, says new research co-written by a University of Illinois business professor.
Economics & Business
Jan 24, 2013
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Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the ...
Economics & Business
Aug 19, 2015
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39
A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
Economics & Business
Nov 7, 2016
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6
Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study in the Articles in Advance section of Marketing Science, a journal ...
Economics & Business
Oct 15, 2014
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A study published in a recent issue of INFORMS journal Marketing Science has found evidence of a questionable practice that tricks consumers into thinking they are getting a discount when they are actually paying more.
Economics & Business
Feb 3, 2023
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