Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren't they used ...
Economics & Business
Sep 23, 2019
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According to new research published in the INFORMS journal Marketing Science, companies can improve sales performance when they adjust sales commissions for the sale of more popular items. Further, the researchers found that ...
Economics & Business
Sep 18, 2019
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Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
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4
The recent wave of recreational cannabis legalization across the U.S. could generate $22 billion in sales per year, but not everyone is happy about it. New research to be published in an upcoming edition of the INFORMS journal ...
Economics & Business
Jul 17, 2019
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Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies ...
Economics & Business
Jul 15, 2019
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Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...
Economics & Business
Jun 3, 2019
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Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar "sharing economy" companies ...
Economics & Business
May 6, 2019
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As hotels experience increased pressure from the growth of hosting sites such as Airbnb, new research from the Tepper School of Business proposes strategies for hotels to cope with the competition while suggesting that government ...
Economics & Business
May 1, 2019
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Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...
Economics & Business
Apr 3, 2019
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Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...
Economics & Business
Mar 21, 2019
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