Businesses don't typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers' ...
Economics & Business
Apr 23, 2020
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While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According ...
Economics & Business
Apr 7, 2020
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Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled ...
Economics & Business
Apr 3, 2020
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News aggregators help to simplify consumers' search for news stories by gathering content based on viewing history or other factors. Commonly used aggregators include Google News, Yahoo! News, and others. They offer links ...
Economics & Business
Jan 21, 2020
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Assistant Professor Umut Güler of Koç University College of Administrative Sciences and Economics and his colleagues (Kanishka Misra, Rady School of Management, University of California, San Diego and Vishal Singh, Stern ...
Economics & Business
Dec 13, 2019
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The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a powerful force, native ...
Economics & Business
Dec 3, 2019
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It's no longer news that our data is for sale. Data brokers often use online browsing records to create digital consumer profiles that are then sold to marketers as pre-defined audiences for targeted advertising.
Economics & Business
Nov 5, 2019
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A new research study published in the October edition of the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS) has revealed how taxi drivers use mobile hailing technology to select ...
Economics & Business
Oct 25, 2019
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People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the published journal Marketing Science.
Economics & Business
Oct 21, 2019
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Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. ...
Economics & Business
Oct 16, 2019
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