There are claims that Microsoft is to retire its Internet Explorer web browser and replace it with an all-new browser called Spartan with the upcoming release of Windows 10.
Marketers have said for years that Americans give up their data online, on apps and in stores because of the benefits they receive, such as discounts or special offers. But a new national survey from the University of Pennsylvania's ...
Apple gave consumers their first hands-on look at its smartwatch Friday pushing into wearable tech just as rival Samsung rolled out its new flagship smartphones.
Samsung has unveiled two new Android smartphones with jumbo screens as it seeks to recapture some of the sales lost to Apple after larger iPhones came out last year.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Studying events like the 2008 financial crisis in hindsight leads many to ask, "How could they have gotten it so wrong?"
During the 2000s, Apple ran a hugely successful advertising campaign for its line of Macintosh desktop computers. The ads poked fun at some of the perceived bugbears of the Windows-based PCs of the era compared to the Mac.
Officials at a software startup company based on a Purdue University innovation have conducted a study that concludes preinstalled apps on smartphone devices do not use more energy than apps installed by the user, dispelling ...
An unorthodox stock split designed to ensure Google CEO Larry Page and fellow co-founder Sergey Brin retain control of the Internet's most profitable company could cost Google more than half a billion dollars.
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?