Studying events like the 2008 financial crisis in hindsight leads many to ask, "How could they have gotten it so wrong?"
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Officials at a software startup company based on a Purdue University innovation have conducted a study that concludes preinstalled apps on smartphone devices do not use more energy than apps installed by the user, dispelling ...
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?
New research from the University of Kent suggests the fashion industry could benefit from using average-sized models rather than size zero in marketing campaigns.
The marketing industry has revolutionized the way people create publicity. Through the emotions, it defines which images, colors and objects best generate product identity and achieve great sales.
Excessive bonuses and risk taking in the financial sector are inherent in the competition on the labor market for bankers. This is argued by Anton van Boxtel in his PhD thesis, which he will defend at Tilburg University on ...
An unorthodox stock split designed to ensure Google CEO Larry Page and fellow co-founder Sergey Brin retain control of the Internet's most profitable company could cost Google more than half a billion dollars.
Does having a college degree from a highly selective school make a difference in getting a well-paid job? Not if you're African-American, says a University of Michigan researcher.
The market for military drones is expected to almost double by 2024 to beyond $10 billion (8.9 billion euros), according to a report published Friday by specialist defence publication IHS Jane's Intelligence Review.