News tagged with consumers

Good cause + moderate discount = more sales

Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal of ...

Nov 11, 2014
5 / 5 (2) 0

Bitcoin gets easier for consumers to buy, spend

It's getting easier for consumers to buy and spend bitcoin, the cybercurrency that has captured much of the tech world. With each passing month, entrepreneurs are rolling out new technology for consumers to buy and store ...

Apr 11, 2014
5 / 5 (1) 1

Defining consumer misbehaviour

Is grazing on grapes at the supermarket, stealing? Is forgetting your Go Card but still riding the train, wrong? Is returning a dress that has only been worn once, okay?

Jun 10, 2014
3.5 / 5 (4) 6

Fact or fiction: Which do moviegoers prefer?

Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotio ...

Aug 26, 2014
not rated yet 0