The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ...
Ever opened a webpage to see an advertisement that's pertinent to your recent search history? Perhaps you've recently browsed online for a new car, and opened a webpage to see an ad for that specific make and model.
Twitter unveiled plans Tuesday to sell ads that run outside its own platform in what could be the start of a broader advertising network.
US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.
Investors are giving a thumbs-up to the idea of Facebook making hundreds of millions in new revenue from video advertisements, but some users argue that the social network is already too cluttered and has become more about ...
(Phys.org) —When is a click not a click? When an advertising network registers a click on one of their online advertisements, how can it be sure that a single consumer – a "pair of eyeballs" in Madison Avenue jargon – ...
Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.
Twitter has unsealed the documents for its planned initial public offering of stock and says it hopes to raise up to $1 billion in one of the year's most eagerly awaited stock market debuts.
A federal judge Monday pointedly questioned attorneys for the Authors Guild in a long-running case on whether Google's book-scanning project violates copyright law.
Amid growing fears about online surveillance and data theft, Americans are increasingly taking steps to remove or mask their digital footprints on the Internet, a study showed Thursday.