(PhysOrg.com) -- Do potato chips taste better if an advertisement describes their crunchy sound? Is popcorn more flavorful if its buttery aroma is also depicted in an ad? Researchers at the University of Michigan say yes.
Social Sciences
Aug 13, 2009
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An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move.
Internet
Apr 10, 2009
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(AP) -- Newspapers are hurting all over the United States, but the pain is less severe at small publications like The Blackshear Times in Georgia.
Internet
Aug 9, 2009
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Microsoft said Friday that Bing will power Internet searches for Facebook's 400 million members in an arrangement that returns control of display advertising to the social-networking service.
Internet
Feb 5, 2010
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Newspaper readership has been in a freefall—between 2006 and 2011, print dailies lost 20 percent of their paid subscribers thanks to wide access to other news sources.
Economics & Business
Apr 29, 2016
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The US news agency the Associated Press, in a move aimed at protecting its content online, announced on Thursday it was building a "news registry" that would track the use of its stories on the Web.
Internet
Jul 23, 2009
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When Beth Mezias lost her software job at Adobe in a downsizing at the end of 2008, she surrendered her employer-issued iPhone and bought an Android phone instead. "And," she said, "I got on the bandwagon."
Software
Jul 8, 2010
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(Phys.org) —When is a click not a click? When an advertising network registers a click on one of their online advertisements, how can it be sure that a single consumer – a "pair of eyeballs" in Madison Avenue jargon – ...
Computer Sciences
Nov 4, 2013
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(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Economics & Business
Apr 20, 2010
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People are willing to pay more for products that elicit their envy -- but that's only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 18, 2010
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