Slew of 3-D TV movies for the home? Not so fast

Sep 15, 2010 By RYAN NAKASHIMA , AP Business Writer

(AP) -- If you're thinking of buying a 3-D television set this year based on the belief that you'll be able to purchase a lot of the 3-D movies that have hit theaters in the past few years, think again.

U.K. research firm Screen Digest says 70 percent of the 25 3-D movies expected to be available this holiday season will be tied to the purchase of a TV from a certain manufacturer.

For example, a Sony 3-D TV buyer won't immediately be able to watch DreamWorks Animation's "How To Train Your Dragon" because that movie will be tied to the purchase of a set from Co.

Screen Digest says that so far, only three Hollywood movies, including The Co.'s "A Christmas Carol," and three documentaries will be available on retail shelves without being tied to a specific TV brand.

The firm presented its findings at the 3D Entertainment Summit in Los Angeles on Wednesday.

Although buyers of 3-D TVs can appreciate that bundled movies will allow them to try out their new TV immediately, a lack of broadly available titles could hinder the adoption of 3-D watching in the home, said Helen Davis Jayalath, an analyst with Screen Digest.

"The exclusive bundling deals can't go on for too long, or it's going to be a problem," Davis Jayalath said after her presentation. "Hopefully these licensing deals will expire soon."

Jeffrey Katzenberg, the chief executive of DreamWorks Animation SKG Inc., said it will take "another year or two" before enough homes have 3-D TV sets for it to make sense to release 3-D Blu-ray movies without such bundles.

"For us, we felt that the greatest opportunity is to partner with Samsung," he said in an interview.

Although 3-D movies have already given a lift to revenue from theaters, it could take a while for 3-D TVs to really take hold. Screen Digest said by 2014, about 28 percent of TV-owning households in the United States will have a 3-D TV.

Katzenberg said he expected 3 million 3-D TVs would be sold in North America this year.

Explore further: Bitcoin exchange MtGox to start liquidation process (Update)

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Crowded theaters build momentum for 3-D at home

Oct 25, 2009

(AP) -- Fans scrambled to see 3-D movies such as "Cloudy with a Chance of Meatballs" in theaters this year and new 3-D televisions could soon have home viewers feeling as if they're surrounded by a spaghetti ...

3D gets close enough to touch

Jan 06, 2010

The flat, familiar, two-dimensional television image at the center of your home theater is about to take on the lifelike illusion of depth. At least that's the way the future looks through the spectacles of Hollywood studios, ...

Amazon launches HD movie rental, TV show sales

Apr 22, 2009

(AP) -- Online retailer Amazon.com Inc. said Tuesday it is adding high-definition video to its on-demand service, offering consumers the ability to rent movies and purchase television episodes shown in HD.

Recommended for you

Amazon launches grocery service for Prime members

41 minutes ago

Amazon is taking aim at grocery stores and discounters like Wal-Mart with a grocery service that lets its Prime loyalty club members fill up to a 45-pound box with groceries and get it shipped for a flat rate of $5.99.

Facebook buys fitness app Moves

4 hours ago

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

SK Hynix posts Q1 surge in net profit

11 hours ago

South Korea's SK Hynix Inc said Thursday its first-quarter net profit surged nearly 350 percent from the previous year on a spike in sales of PC memory chips.

Zynga founder Pincus leaving operations role

23 hours ago

Online game maker Zynga says company founder Mark Pincus is stepping down as chief product officer, less than a year after he was replaced as the company's CEO.

User comments : 0

More news stories

Amazon launches grocery service for Prime members

Amazon is taking aim at grocery stores and discounters like Wal-Mart with a grocery service that lets its Prime loyalty club members fill up to a 45-pound box with groceries and get it shipped for a flat rate of $5.99.

Facebook buys fitness app Moves

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

Study links California drought to global warming

While researchers have sometimes connected weather extremes to man-made global warming, usually it is not done in real time. Now a study is asserting a link between climate change and both the intensifying California drought ...