Apple to deliver cut-price computers to Taiwan after error

Jul 27, 2010
A man looks at monitors displaying the Apple iPad website at a computer store in Taipei on April 2010. US computer giant Apple agreed on Tuesday to deliver computers to customers at massive discounts after mistakenly offering them at bargain prices, according to a Taipei consumer watchdog.

US computer giant Apple agreed on Tuesday to deliver computers to customers at massive discounts after mistakenly offering them at bargain prices, according to a Taipei consumer watchdog.

The error occurred last Friday when the company accidentally discounted a and a server on the Education Apple Store's Taiwan website, with one on sale for a little over 40 percent of what it should have been.

Apple corrected the prices but not before over 41,500 units had been ordered by bargain-hunters, according to figures provided by the company to Taipei's consumer protection authorities.

Apple did not specify the number of customers who will receive the products at the low prices.

The US company's response came after the city's government stepped in on Monday, threatening to slap a fine on Apple if it did not act on the dispute.

"The company agreed to deliver products to customers," Yeh Ching-yuan, head of the Taipei city government's Law and Regulation Commission, told reporters.

"But only those who ordered the products and are eligible for Apple education pricing will be able to get the products at 19,999 Taiwan dollars (625 US) apiece," he said.

Local media said listed its at 19,999 Taiwan dollars, about 42 percent of its original of 47,710 Taiwan dollars.

Also, the 8-GB version of Mac Mini Server was priced lower than the 4-GB version, which costs 34,900 Taiwan dollars.

Dell was hit by similar pricing error last year and is still mired in a series of lawsuits with local consumers.

Dell twice mis-priced its products on its Taiwan website last year resulting in some 200,000 online orders. Early this month Taiwan's economic ministry rejected an appeal by Dell and ruled that Dell should pay a fine of one million Taiwan dollars for the errors.

Explore further: Ticketfly buying WillCall for on-premise data

add to favorites email to friend print save as pdf

Related Stories

Dell loses Taiwan consumer lawsuit: report

Jun 06, 2010

A group of Taiwanese consumers have won a lawsuit forcing US computer giant Dell to honour bargains the firm says it offered in error on the Internet, it was reported Sunday.

Taiwan's HTC beats six-month sales forecasts

Jul 06, 2010

Taiwan's leading smartphone maker High Tech Computer Corp (HTC) said Tuesday its sales in the six months to June had soared 41 percent from a year ago, beating analysts' expectations.

Recommended for you

Ahead of Emmys, Netflix already winning online

6 hours ago

Even if it doesn't take home any of the major trophies at Monday's Emmy Awards, Netflix will have already proven itself the top winner in one regard: Internet programming.

Oregon sues Oracle over failed health care website

16 hours ago

Oregon Attorney General Ellen Rosenblum says she's filed a lawsuit against Oracle Corp. and several of its executives over the technology company's role in the state's troubled health insurance exchange.

Google buys product design firm Gecko

16 hours ago

Google on Friday confirmed that it bought Gecko Design to bolster its lab devoted to technology-advancing projects such as self-driving cars and Internet-linked Glass eyewear.

Ticketfly buying WillCall for on-premise data

Aug 21, 2014

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

User comments : 0