Google completes AdMob purchase

May 27, 2010
Google on Thursday said it has completed its purchase of mobile advertising network AdMob and is eagerly integrating its technology into the Internet giant's services.

Google on Thursday said it has completed its purchase of mobile advertising network AdMob and is eagerly integrating its technology into the Internet giant's services.

"It’s clear that mobile advertising is growing incredibly fast with lots of businesses innovating at great speed," vice president of product management Susan Wojcicki said in a blog post.

"We believe that mobile advertising can play a significant role in every single marketing campaign."

Closure of the AdMob acquisition came less than a week after US antitrust regulators gave Google a green light to acquire the firm, saying the deal was unlikely to harm competition.

Apple, which bought AdMob rival Quattro Wireless in January, unveiled a mobile ad platform last month called "iAd" which allows software developers or advertising agencies to embed ads directly into applications offered for the , the and the .

Google said it will buy back shares of stock equal to those issued as part of the 750-million-dollar purchase of AdMob.

Google hopes AdMob will help it more effectively extend its lucrative Internet advertising domain into the booming world of mobile devices.

US and European regulators are expected to watch what Google does after absorbing AdMob.

AdMob was founded in 2006 by Omar Hamoui as a California technology startup focused on building tools that let Web advertisers follow potential customers onto mobile devices.

Explore further: US newspaper industry revenue fell 2.6 pct in 2013

add to favorites email to friend print save as pdf

Related Stories

Google will 'fight' for AdMob: Schmidt

May 20, 2010

Google is prepared to "fight" if US regulators seek to block the Internet giant's purchase of mobile telephone advertising company AdMob, chief executive Eric Schmidt said Thursday.

FTC looking into Google's AdMob acquisition

Dec 23, 2009

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

US may seek to block Google-AdMob purchase: WSJ

Apr 07, 2010

The US Federal Trade Commission (FTC) may seek to block Google's purchase of mobile telephone advertising company AdMob on anti-trust grounds, The Wall Street Journal reported Wednesday.

FTC clears Google purchase of mobile ad service (Update)

May 21, 2010

(AP) -- Federal regulators have approved Google Inc.'s $750 million acquisition of the mobile ad service AdMob despite worries that the deal will enable Google to extend its dominance of Internet marketing ...

Recommended for you

Airbnb rental site raises $450 mn

6 hours ago

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

Impact glass stores biodata for millions of years

(Phys.org) —Bits of plant life encapsulated in molten glass by asteroid and comet impacts millions of years ago give geologists information about climate and life forms on the ancient Earth. Scientists ...