Google will 'fight' for AdMob: Schmidt

May 20, 2010
Google is prepared to "fight" if US regulators seek to block the Internet giant's purchase of mobile telephone advertising company AdMob, chief executive Eric Schmidt, pictured in 2009, said Thursday.

Google is prepared to "fight" if US regulators seek to block the Internet giant's purchase of mobile telephone advertising company AdMob, chief executive Eric Schmidt said Thursday.

"We always believed that this is an acquisition that should go through and if it doesn't go through, we'll fight about it," the Google CEO said in an interview with the CNBC television channel.

The US is examining Google's 750-million-dollar purchase of on anti-trust grounds and is expected to rule shortly.

Schmidt said Google, which bought AdMob in November, sees the space as a "hugely competitive market."

"You have Apple's proprietary product," he said. "Plus five or six companies that are all competing for parts of that mobile ad platform, not only on the iPhone but on Android phones and other devices as well."

"We'll see what the rulings are, but we feel very strongly about the nature of the competitiveness of the industry, the level of innovation," Schmidt said. "We don't think the government should prejudge that."

Two consumer groups, Consumer Watchdog and the Center for Digital Democracy, urged the FTC in December to block the takeover on anti-trust grounds and said the deal also raises privacy concerns.

Google, which has previously drawn scrutiny from US , hopes AdMob will help it more effectively extend its lucrative Internet advertising domain into the booming world of mobile devices.

Last year, Google was forced to revise its with authors and publishers over its digital book-scanning project amid objections from the US Justice Department.

was also forced to abandon a proposed advertising agreement with Yahoo! amid Justice Department anti-trust concerns.

AdMob was founded in 2006 by Omar Hamoui as a California technology startup focused on building tools that let Web advertisers follow potential customers onto mobile devices.

Apple, which bought AdMob rival Quattro Wireless in January, unveiled a new mobile ad platform last month called "iAd" which allows software developers or advertising agencies to embed ads directly into applications being offered for the iPhone, the iPod Touch and the iPad.

Explore further: Tech-industry perks long associated with Bay Area being replicated across LA

add to favorites email to friend print save as pdf

Related Stories

US may seek to block Google-AdMob purchase: WSJ

Apr 07, 2010

The US Federal Trade Commission (FTC) may seek to block Google's purchase of mobile telephone advertising company AdMob on anti-trust grounds, The Wall Street Journal reported Wednesday.

FTC looking into Google's AdMob acquisition

Dec 23, 2009

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Google, Apple rivalry heats up

Apr 10, 2010

Google is the undisputed king when it comes to raking in advertising dollars on the Internet, but Apple wants the crown when it comes to ads on mobile devices.

Google CEO discusses China, mobile at meeting

May 14, 2010

(AP) -- Google Inc. CEO Eric Schmidt seems more interested in keeping the peace with China than with Apple Inc. and other rivals in the rapidly growing smart phone market.

Recommended for you

Will Apple Pay be mobile pay's kick-start?

5 hours ago

If anyone can get us to use our smartphones as wallets, it's Apple. That's what experts think about the recent launch of Apple Pay, the first mobile wallet to work on an iPhone.

Google execs discuss regulation, innovation and bobble-heads

6 hours ago

Eric Schmidt and Jonathan Rosenberg help run Google, one of the world's best-known, most successful - and most controversial - companies. They've just published a new book, "How Google Works," a guide to managing what they ...

LinkedIn reports 3Q loss but sales climb

7 hours ago

LinkedIn Corp. posted a third-quarter loss on Thursday, but its results were better than expected as revenue grew sharply, sending shares of the online professional networking service higher in extended trading.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.