3D 'holographic' display seems to have ripped off patented technology (w/ Video)

Apr 20, 2010 by Lisa Zyga weblog
Innovision Labs' HoloAD display (left) looks very similar to RealFiction's Dreamoc display (right), whose technology is patented. Images are clips from videos (below).

At the Consumer Electronics Show (CES) this past January, one of the more intriguing technologies was a 3D hologram-like display developed by Taiwan-based Innovision Labs. Called HoloAD, the glasses-free display can create 3D images in a glass pyramidal chamber that seems like a perfect tool for cutting-edge advertising.

Now, a few websites are reporting that HoloAD’s technology seems to be remarkably similar to that developed by the Danish company RealFiction. RealFiction CEO Clas Durholm claims that Innovision blatantly ripped off the technology behind his company’s Dreamoc display, which is protected by several patents in Europe, as well patent applications in Japan and the US. (The patent numbers are 01066278-0001, 001041289-0001, 000852108-0001 and 000835806-0001 in Europe, Application No. 2009-020417 in Japan, and No. 29/332,917 in the US.)

Comparing two videos below of RealFiction’s Dreamoc and Innovision’s HoloAD, the displays appear to be nearly identical.

This video is not supported by your browser at this time.
RealFiction's Dreamoc 3D Display

This video is not supported by your browser at this time.
Innovision Labs' HoloAD 3D Display

As explained at CES, the HoloAD display works by projecting a set of three independent images onto the trapezoidal sides of the glass pyramid, providing 180 degrees of 3D viewing. Although the system doesn’t use true holographic coding, the image inside the box looks like an animated, full-color hologram. The display can also be integrated with real objects by placing objects in the display and creating a video that blends with the objects.

There is no word on whether RealFiction plans to pursue legal action against Innovision, or even Innovision’s response to the claim of intellectual property theft.

Explore further: Bringing history and the future to life with augmented reality

More information: RealFiction.com and innovision.com.tw
via: Singularity Hub and VizWorld

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User comments : 10

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2 / 5 (2) Apr 20, 2010
RealFiction is telling the truth.
RealFiction is not telling the truth.
One of the statements above, must be true.
RealFiction is speaking fiction.
RealFiction is not speaking fiction.
Real Fiction is really a fiction.
Real Fiction is not really a fiction.
RealFiction is a fiction, really.
RealFiction is not a fiction, really.
RealFiction is not not a fiction, really.
RealFiction is a fiction, really.
Real Fiction is really a fiction.
Not Real not Fiction is really a fiction.
Postulate Not != Non- || fiction != truth
Co-postulate non-fiction is a combination of fiction and non-fiction, and fiction is a combination of non-fiction and fiction and are mathematical duals, and it is formally undecidable whether or not they are lying, just by their name. However, the work of their presentation indicates that they have the minds required to do it. :)

Correct my logical errors please, if you choose.
5 / 5 (2) Apr 20, 2010
It is really not fiction that RealFiction first patented this real, non-fictional device.
not rated yet Apr 20, 2010
Thanks Mr Man, for playing, you get 5 stars.
not rated yet Apr 20, 2010
Oh...excuse me. My comment is: "It seems that if these two innovators could join forces...we may have a continuation of 'techno-evloution'? (that's a question) I mean, regardless of who's first the combination would be quite rewarding. No?
3 / 5 (1) Apr 21, 2010
It is clear that both innovators share the same physical principle and the same vision (it is not the
first time in the history of science!).On the other
hand this 3d "holographic reality" will change the
entire planet!
5 / 5 (1) Apr 21, 2010
Correct my logical errors please, if you choose.

That would require brain transplant technology beyond our current capabilities.
not rated yet Apr 21, 2010
As an undergrad physicist currently working on holography, the author is right to say that this is NOT actually holography. In fact, a photo or video of a holgram just looks like a 2D photo. What we are viewing here (if ive understood) is the projection of three 2D images onto three different planes of a prism. Interesting idea though!
not rated yet Apr 21, 2010
I see no reason why this couldn't be scaled up to cinema size. Now THAT would be a money maker.
not rated yet Apr 21, 2010
Who cares? A little competition should keep them on their toes.
not rated yet Apr 25, 2010
What we are viewing here (if ive understood) is the projection of three 2D images onto three different planes of a prism.
That's what I thought, at first. Then I noticed that as the camera moves around (especially noticeable in the Innovision video), the location of image on the glass pane actually shifts (with respect to edges of the pane.) So it's not just a straightforward projection onto the glass; it seems there's a continuum of projections smeared across a wide cone of viewable angles through the glass. I wonder how they do it; maybe a rapidly spinning/oscillating mirror, plus a VERY bright illumination source?

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