Google, Intel, Sony team up on Google TV platform

Mar 17, 2010
A customer is pictured watching a recent TV broadcast at an electronics' store. Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, according to The New York Times report.

Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.

The newspaper said that Google has built a prototype TV set-top box, but the Web-enabling technology may be incorporated directly into TVs or other devices like Blu-ray players.

It said the TV technology was based on Google's open-source Android mobile phone operating system and runs on Intel's Atom chips.

The Times said the Google TV software would present users with a new interface for TVs that lets them perform Internet functions like search while also pulling down Web programming like YouTube videos.

It would also allow Web applications like games or social networks to run on the devices, the newspaper said.

The Times said the project has been under way for several months but that none of the companies involved would comment publicly at this time.

"Google wants to be everywhere the Internet is so they can put ads there," the Times quoted a person "with knowledge of the project" as saying.

Web companies and electronics manufacturers have been exploring ways to bring the Internet to the television set for some time and a number of companies already offer set-top boxes and Web-enabled TVs.

The Times said Google, Intel and Sony have partnered with Logitech to develop a remote with a tiny keyboard to work with the system.

The Times said Google had begun testing the set-top box technology with Dish Network, a .

The Wall Street Journal reported earlier this month that Google was testing a new television programming search service with .

The Journal said Google hopes to link the TV service with its TV ad-brokering business, , allowing the Internet giant to target ads to individual households based on viewing and TV search data.

Explore further: Prototype display uses eyeglass prescription to allow for viewing devices without glasses

add to favorites email to friend print save as pdf

Related Stories

Google to expand TV ad service to online video

Mar 27, 2009

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

Google runs TV ads to promote Chrome browser

May 11, 2009

Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft's Internet Explorer.

Intel and Adobe to Extend Flash Platform to TVs

Jan 05, 2009

Adobe Systems and Intel today announced plans to collaborate on the development to port and optimize Adobe Flash technology for the Intel Media Processor CE 3100. This effort is expected to provide consumers with richer and ...

Recommended for you

Medical advances turn science fiction into science fact

Jul 18, 2014

Exoskeletons helping the paralysed to walk, tiny maggot-inspired devices gnawing at brain tumours, machines working tirelessly as hospital helpers: in many respects, the future of medicine is already here.

User comments : 0