YouTube streamlines its video-viewing page

Jan 21, 2010
YouTube webpage. YouTube on Thursday debuted a revamped video-viewing page that offers larger screens and less clutter.

YouTube on Thursday debuted a revamped video-viewing page that offers larger screens and less clutter.

"We're excited to unveil the first major example of our efforts to simplify and streamline the video page to offer the best possible watching experience," YouTube engineer Igor Kofman and designer Julian Fromar said in a blog post.

The concept at the heart of the redesign is to "make the video the star," according to Kofman and Fromar.

"To that end, the new look is more subdued, stripped down and simple than before," the pair said. "The design should help ease users into advanced features, while providing power users with all the functionality they want."

New features include letting YouTube users search for videos while watching one, instead of having to break from viewing to conduct searches.

YouTube users can opt-in for the new viewing page format or stick with the old one.

"As with all things on the Web (and in life?), change is hard and can take some time to get used to," Fromar and Kofman said.

"That's why we did a lot of research, talked with so many of you and incorporated your thoughts into this latest back-to-basics playback page."

YouTube's playback page redesign was unveiled a day after the Google-owned online video-sharing hotspot announced it will begin testing an online movie rental service on Friday to kick off the Sundance Film Festival.

Five independent films from the 2009 and 2010 Sundance festivals will be part of a "small collection of rental videos" to be available to US users of the popular in "the weeks ahead," according to YouTube.

Sundance films available for rental from Friday through January 31 will include "Bass Ackwards" and "Children of Invention."

YouTube invited independent film makers to sign on to have their works offered for rent at the website.

The video rental move represents another step for in generating revenue from YouTube, which it bought in 2006 in a deal valued at 1.65 billion dollars.

will also be stepping in as a potentially formidable contender in the growing market of online distribution of films that includes videogame consoles, Apple's iTunes shop, and US DVD rental giant Netflix.

Explore further: LinkedIn membership hits 300 million

add to favorites email to friend print save as pdf

Related Stories

YouTube to offer online movie rentals

Sep 02, 2009

YouTube is considering streaming movies for rental, a move that would see the free video-sharing site charging for content for the first time, The Wall Street Journal reported Wednesday.

YouTube makes videos 'Feather' light

Dec 03, 2009

YouTube launched an experimental "Feather" feature on Thursday that slims down online videos for delivery to places where the Internet is unable to handle heavy data traffic.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...