Nokia to offer free mobile navigation services

Jan 21, 2010 By MATTI HUUHTANEN , Associated Press Writer

(AP) -- Nokia Corp. said Thursday it will offer free navigation services globally for users of its smart phones, in a drive to counter a similar move by Google Inc.

The application, with detailed maps for more than 180 countries, will also have voice guidance in 46 languages in 74 countries.

It will be immediately available for download on Nokia's Ovi Map site, and from March all new GPS-enabled will include the new version of Ovi Maps. Users will also have free access to Lonely Planet and Michelin travel guides that have information on more than 1,000 destinations globally.

"We can now put a complete navigation system in the palm of your hand, wherever in the world you are, whenever you need it and at no extra cost," Nokia Executive Vice President Anssi Vanjoki said. "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation."

The announcement follows a similar move by Inc. to provide free navigation services on handsets. It also will pose a challenge for makers of personal navigational devices, like U.S.-based Ltd. and TomTom NV of Netherlands, that help car drivers plan where they want to go and how.

Nokia's share price closed up less than 1 percent at euro9.23 ($12.98) on the Helsinki Stock Exchange.

The mobile phone industry has been hit hard by saturation in markets - especially in Europe - and the global financial crisis, forcing handset makers such as Nokia to increasingly turn to providing services for users, such as music and video downloads, navigational maps and games.

Nokia says that by 2011 it expects some 300 million active users of its services.

Nokia said that research firm Canalys estimates that in 2009 some 27 million people worldwide were using the , or GPS, on handsets. The Finnish company's new service could increase the number of users to 50 million, through a download of the new Ovi Maps available immediately, Nokia said.

"This move has the potential to nearly double the size of the current mobile navigation market," Nokia said. "The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance."

In an $8 billion deal, Nokia in 2008 bought U.S. navigation-software maker Navteq Corp., a major provider of digital data and content.

In October, Nokia reported its first quarterly loss since it became the world's biggest handset maker in 1998 and said it would focus on smart phones, based on "user experience improvements," to help it boost performance.

In 2008, Nokia sold 468 million handsets, up 7 percent on 2007. It maintained its No. 1 position in the third quarter last year, with a 38 percent global market share and sales of 108.5 million handsets.

Nokia is due to release its fourth-quarter and 2009 full-year earnings on Jan. 28.

The company, based in Espoo employs 123,350 people worldwide.

Explore further: Motorola unveils three smart phones for return to China

More information: Navigation download site: http://www.nokia.com/maps

3 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Nokia introduces 5230 touch phone

Aug 25, 2009

The latest addition in the Nokia touch phone portfolio, the Nokia 5230, is designed for those who lead an active life and use their mobile phone as their primary instrument for music, photos and videos, as ...

Nokia caught up in Brazil brand name row

Sep 25, 2009

Nokia, the world's top mobile phone maker, said Friday it was in a court battle in Brazil over its Ovi brand, which a Brazilian telecoms company called Ouvi claims is too similar to its name.

Nokia E75 begins shipping

Apr 06, 2009

The Nokia E75 has arrived in stores. The new arrival is the first device to ship with the new email user interface, offering full desktop email functionality, and complete integration of Nokia's email and ...

Nokia N95 multimedia computer starts shipping

Mar 22, 2007

Nokia today announced that the Nokia N95 started shipping in key European, Asian and Middle Eastern markets, with expanded shipments to other markets in those regions in the coming weeks.

Recommended for you

Standalone wireless info display device an easy fit

Jan 25, 2015

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

Jan 25, 2015

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

Hands-on with Microsoft's hologram device

Jan 23, 2015

Microsoft didn't use skydivers or stunt cyclists to introduce what it hopes will be the next big leap in computing technology. Instead, with its new HoloLens headset, the company is offering real-world examples ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.