EMI joins Universal-backed music video site Vevo

Dec 07, 2009 By RYAN NAKASHIMA , AP Business Writer

(AP) -- Music videos from Norah Jones, Coldplay, Katy Perry and other artists under EMI Group PLC are headed to an online music video venture, Vevo, set to launch Tuesday with a gala in New York.

EMI's videos on Vevo will join content from Universal Group, which holds the largest stake in the new venture. is also an equity partner along with Abu Dhabi Media Co., an arm of the Abu Dhabi government.

EMI, which is based in London, will not take a stake in the company.

Discussions continue with Corp., the only major recording company not yet involved with Vevo. Warner Music has been separately developing its own artist-branded video channels on YouTube.

Faced with declining sales of compact discs, recording companies are experimenting with new ways of distributing their music online through ventures such as Vevo. It will show videos for free, supported by ads.

Such deals are not exclusive, however. Last month, EMI became the only major recording company to put its on , which primarily carries television shows and movies.

Vevo launches Tuesday as both a Web site and an embedded video player that will replace Universal, Sony and EMI videos now available on Inc.'s video site YouTube.

Over the next year, as current licensing deals expire, Vevo's player will gradually replace online videos that are on artist Web sites and other online destinations such as AOL.

The recording companies, led by Universal, a unit of France's Vivendi SA, are seeking to gain a greater share of advertising revenue from music videos than is currently generated on sites such as YouTube.

They also seek to separate professionally produced content from the user-generated fare on YouTube, while better matching advertisers with a youthful demographic.

will receive a fee for providing Vevo with technology, but will not share in advertising revenue.

Vevo has hired its own ad sales team and is led by CEO Rio Caraeff, a Universal digital strategy executive. About 20 advertisers have signed on, including McDonald's Corp., MasterCard Inc., Unilever PLC and Nissan Motor Co.'s Infiniti brand of luxury cars.

The Vevo Web site and player will also have links to allow viewers to buy songs from Amazon.com or Apple Inc.'s iTunes. Links to artist merchandise will point to Bravado, Universal's online retailing company.

On the Net: http://vevo.com

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Judge approves $450 mn deal in Apple ebook suit

add to favorites email to friend print save as pdf

Related Stories

Sony becomes 2nd label on Vevo music video site

Jun 04, 2009

(AP) -- Recording company Sony Music Entertainment has joined Vevo, an online music video site due to launch this year with the backing of Universal Music Group and YouTube.

YouTube, Universal Music Group form music venture

Apr 09, 2009

(AP) -- YouTube and Universal Music Group are teaming up on an online music video venture that will launch later this year with Universal's entire catalog of nearly 10,000 music videos.

MySpace Music videos to appear on Facebook

Oct 21, 2009

(AP) -- Social-networking site MySpace is using its joint venture with recording companies to launch a music video service that will pop into millions of profiles at rival Facebook as well.

EMI music videos, concerts coming to Hulu.com

Nov 18, 2009

EMI Music announced Wednesday it will offer free music videos and concerts on Hulu.com, making it the first major label to strike a deal with the increasingly popular US-based online video site.

Recommended for you

Does bad behavior really hurt business?

4 hours ago

Silicon Valley seems to have more than its share of companies behaving badly. Among up-and-comers in the tech world, privacy abuses and executive gaffes have become viral sensations. But is all that bad behavior ...

Dish restores Turner channels to lineup

Nov 21, 2014

Turner Broadcasting channels such as Cartoon Network and CNN are back on the Dish network after being dropped from the satellite TV provider's lineup during contract talks.

'Call of Duty' blasts past $10 bn in sales

Nov 20, 2014

Blockbuster military shooter video game "Call of Duty" has blasted past $10 billion in lifetime sales, propelled by demand for the latest installment in the 11-year-old franchise.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.