Google buying display ad startup Teracent

Nov 23, 2009
Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.

Google is acquiring Web display advertising startup Teracent, the Internet giant announced on Monday.

The financial terms of Google's purchase of the San Mateo, California-based Teracent were not disclosed. said the transaction is expected to close this quarter.

"We've been busy releasing new features and products to help improve on the Web for everyone," Neal Mohan, Google's vice president for product management, and engineering director Joerg Heilig said in a blog post.

"We believe that Teracent's technology fits neatly into these efforts."

Google said Teracent can pick and choose from thousands of creative elements of a display ad in real-time and tweak images, products, messages or colors for factors like geographic location, language or the time of day.

"This technology can help advertisers get better results from their display ad campaigns," Mohan and Heilig said.

"In turn, this enables publishers to make more money from their ad space and delivers better ads and more ad-funded Web content," they said.

Google, based in Mountain View, California, has been on a buying spree lately and announced earlier this month that it was buying smartphone ad specialty firm AdMob in a 750-million-dollar stock deal.

Google hopes AdMob will help it more effectively extend its lucrative Internet domain into the booming world of mobile devices.

(c) 2009 AFP

Explore further: First Superman comic book to go up and away at eBay

add to favorites email to friend print save as pdf

Related Stories

Google snaps up mobile ad startup for $750 million (Update)

Nov 09, 2009

(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...

Google to expand TV ad service to online video

Mar 27, 2009

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

Google's Thriving Advertising Model Has Math Roots

May 23, 2005

Computer Scientists Optimize Online Ad Auction A 30-second prime-time television spot was once considered to be the most effective form of advertising, but search engine ads are replacing it. This year, predicts Advertising ...

Recommended for you

Social Security spent $300M on 'IT boondoggle'

1 hour ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Six charged in global e-ticket hacking scheme

1 hour ago

Criminal charges were filed Wednesday against six people in what authorities said was a global cyber-crime ring that created fraudulent e-tickets for major concerts and sporting events.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

pt30
not rated yet Nov 23, 2009
Is this purchase to enhance Google products, or knock them out as competitors?