'Call of Duty' setting entertainment records

Nov 18, 2009

(AP) -- The video game "Call of Duty: Modern Warfare 2" is blasting its way into entertainment history.

After hauling in the biggest-ever first-day sales total last week, the game continues break records.

Activision Blizzard Inc., which released the game Nov. 10, said the latest game in its "Call of Duty" franchise made $550 million in worldwide sales during its first five days. That would put it over the $500 million record set last year by "Grand Theft Auto IV," from Take-Two Interactive Software Inc.

Activision didn't say how many units it has shipped. But Lazard Capital Markets analyst Colin Sebastian estimates the company sold between 8.5 million and 9 million copies.

The game is also blowing past records set by other media. After "Grand Theft Auto IV" comes $394 million in worldwide box office sales brought in by the movie "Harry Potter and the Half-Blood Prince" over its first five days, according to Activision.

In its first 24 hours on sale, "Call of Duty" made $310 million in North America and the United Kingdom alone, while "Grand Theft Auto" made that same amount worldwide.

It was also far above the record $155 million opening weekend for the Batman movie "The Dark Knight" last year.

The game, which sells for $60, runs on Windows-based computers, Microsoft's and Sony's .

Shares in Activision, which is based in Santa Monica, Calif., gained 3 cents to $11.72 in afternoon trading.

The weak economy has hit companies later than many other sectors because the industry had been thought by some investors to be recession-proof. Shares of both Activision and rival Inc. have underperformed the S&P 500 since March. Take-Two's shares, meanwhile, have been volatile - but they are trading roughly at the same level as they were a year ago.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Microsoft profit dips as revenue rises

add to favorites email to friend print save as pdf

Related Stories

'Call of Duty' sells $310M in N Amer, UK in 24 hrs

Nov 12, 2009

(AP) -- First-day sales of Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 2" broke records, raking in an estimated $310 million in North America and the United Kingdom alone.

New 'Call of Duty' could set entertainment record

Nov 06, 2009

(AP) -- This holiday season's biggest entertainment blockbuster likely will be a sequel to a popular franchise, with jarring depictions of war and an intricate story of good versus evil. It could easily rake ...

Activision posts 3Q profit, backs 2009 outlook

Nov 05, 2009

(AP) -- It's been a rough year for the video game industry, but Activision Blizzard Inc. reported a profit for its third quarter because of a good response for games such as "Guitar Hero 5" and "World of ...

Leaked video game footage shows terrorist attack

Oct 29, 2009

(AP) -- Footage leaked from "Call of Duty: Modern Warfare 2" reveals that players of the upcoming video game can shoot innocent civilians in an airport in a realistic rendering of a terrorist attack.

NPD: October video game sales tumble 19 percent

Nov 13, 2009

(AP) -- After a slight reprieve in September, U.S. video game retail sales slumped again in October, unable to escape the economic turmoil that's cutting into consumer spending and swelling the ranks of unemployed.

Recommended for you

Microsoft profit dips as revenue rises

4 hours ago

Microsoft on Monday reported that its quarterly profit dipped as revenue increased with help from sales of Surface tablets, Xbox One consoles and cloud services.

IBM "flatly denies" report of mass layoffs

9 hours ago

Calling it "ridiculous" and "baseless," IBM on Monday dismissed a report that said the technology giant plans to lay off 1 in 4 of its workers, or 100,000 people.

NHL sends GoPro cameras onto the ice

Jan 23, 2015

Ice hockey fans will get a new perspective on the fast-moving game when National Hockey League players don GoPro cameras, starting with this weekend's all-star fixture.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.