Satellite equipment maker ViaSat buying WildBlue

Oct 01, 2009 By DEBORAH YAO , AP Business Writer

(AP) -- ViaSat Inc. is acquiring WildBlue Communications Inc., a provider of high-speed Internet access via satellite, for $568 million in cash and stock, the companies said Thursday.

Privately held WildBlue, in which Liberty Media Corp. holds a 37 percent stake, will become an operating subsidiary of ViaSat, which makes satellite communications equipment for defense and consumer markets.

Carlsbad, Calif.-based ViaSat plans to buy WildBlue for $443 million in cash and $125 million in new common stock. Liberty Media, controlled by media mogul John Malone, will appoint a representative to ViaSat's board. Mark Carleton, senior vice president at Liberty, is WildBlue's chairman.

ViaSat is planning to launch a satellite in the first quarter of 2011 that will enable WildBlue to offer speeds of 2 Megabits per second to 8 Megabits per second - closer to those offered by cable operators. Currently, WildBlue's speeds top out at a DSL-like 1.5 Mbps.

ViaSat plans to hold prices essentially the same for consumers, which range from $39.95 to $79.95 a month for speeds of 512 kilobits per second to 1.5 Mbps.

WildBlue, based in Denver, serves 400,000 subscribers of which around 90 percent have dial-up Internet access as their only alternative. The company holds 44 percent of the U.S. satellite ISP market.

The higher speeds will enable easier downloads of videos and other multimedia for WildBlue's customers. WildBlue's service is resold by DirecTV Group Inc., Dish Network Corp., AT&T Inc. and the National Rural Telecommunications Cooperative.

The purchase marks the first time ViaSat will be dealing directly with consumers. The deal, expected to close by April, should boost ViaSat's earnings before one-time items.

WildBlue has struggled with having enough capacity to add more customers, and ViaSat's new satellite should provide the bandwidth needed to grow.

Rival satellite ISP HughesNet, a unit of Hughes Communications Inc., also offers higher speeds, but ViaSat's new satellite should make WildBlue more competitive.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Monoprice takes on Amazon in trade of cheap electronics

add to favorites email to friend print save as pdf

Related Stories

DirecTV, Liberty Media detail spinoff plans

May 04, 2009

(AP) -- DirecTV Group Inc., the nation's largest satellite TV provider, said Monday it will be combined with the entertainment unit of Liberty Media Corp. and spun off into a separately traded company.

Recommended for you

Chinese tech giant Alibaba set to make a splash with US IPO

3 hours ago

The largest tech IPO of the year will come from a company that many Americans have never heard of. Alibaba Group - a Chinese e-commerce behemoth - has decided to go public in the U.S. after months of speculation that it would ...

Ex-Apple chief plans mobile phone for India

Apr 19, 2014

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

User comments : 0

More news stories

Growing app industry has developers racing to keep up

Smartphone application developers say they are challenged by the glut of apps as well as the need to update their software to keep up with evolving phone technology, making creative pricing strategies essential to finding ...

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.