Panasonic leans on 'Avatar' movie for 3-D pr blitz

Aug 21, 2009 By YURI KAGEYAMA , AP Business Writer
Japan-3-D TVNO SALES, CREDIT MANDATORY, EDITORIAL USE ONLY

(AP) -- "Titanic" director James Cameron has signed on with Panasonic Corp. to promote new 3-D TVs.

The deal disclosed Friday comes as Cameron and Twentieth Century Fox Film Corp. are aiming to break new ground with the release of "," a movie shot entirely in 3-D.

At the same time, Panasonic is making a big push to get consumers excited about three-dimensional viewing in the home - excited enough to buy new flat-panel sets and new Blu-ray disc players. Consumers will have to wear special glasses to experience the 3-D effect.

Panasonic is planning to start selling 3-D TVs next year. Rivals, including Sony Corp., which has its own movie division, and Samsung Electronics Co. of South Korea have shown prototypes and may offer similar products. It's not clear how much 3-D TVs would cost.

The manufacturers face a problem in that 3-D content is scarce. There's also no agreement on a disc or broadcast format to bring the content to TV sets, though the industry group behind the may be close to finalizing a standard.

Several animation films are already being shown in theaters in 3-D, along with a handful of live-action movies. "Avatar," set for release Dec. 18, will be the first major live-action Hollywood film debuting worldwide in both 2-D and 3-D.

"I believe 3-D is how we will experience movies, gaming and computing in the near future. 3-D is not something you watch. It's a reality you feel you could step into," Cameron said on video.

Panasonic is hoping its collaboration with Cameron will give its brand an edge as a 3-D leader, and give the company ideas for technological improvements for home TVs, said General Manager Masayuki Kozuka.

"We want to get global interest rolling," he told The Associated Press. "For people to want to watch 3-D at home, the movie has to be a blockbuster."

plans to have several trailer-vans driving around in the U.S. and Europe next month with large-screen 3-D TVs inside showing "Avatar." In Japan, footage from "Avatar" - a science-fiction romance set in a futuristic jungle inhabited by creatures evocative of Cameron's "Aliens" - will appear in ads for 3-D TVs. Cameron developed a new computer-controlled 3-D camera system for the movie.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Android grabs 85% of smartphone market: survey

add to favorites email to friend print save as pdf

Related Stories

Hollywood places biggest 3-D bet yet on 'Avatar'

Jul 24, 2009

(AP) -- When James Cameron directed his first 3-D film, "Terminator 2: 3-D," for Universal Studios theme parks more than a decade ago, the bulky camera equipment made some shots awkward or impossible.

Panasonic to show TV at Stock Exchange

Apr 18, 2006

Panasonic will be showcasing the world's largest high-definition plasma television at the closing bell of the New York Stock Exchange Tuesday.

Toshiba and Canon Announce SED Flat-Panel TVs Launch Plan

Mar 08, 2006

Toshiba Corporation and Canon Inc. today announced that they will start the first stage of mass production of SED panels in July 2007 and launch SED TVs in the 4Q of calendar year 2007. SED, the Surface-conduction Electron-emitter ...

Recommended for you

Tesla loss widens as it ramps up expansion plan

4 hours ago

US electric automaker Tesla Motors reported Thursday a widening loss in the past quarter amid record revenues as it ramped up plans for a giant battery plant for future vehicles.

Android grabs 85% of smartphone market

18 hours ago

Smartphones powered by the Android operating system captured 85 percent of the worldwide market in the second quarter, threatening to marginalize rival platforms, a new survey shows.

Chinese man brings gay conversion therapy lawsuit

23 hours ago

(AP)—A gay Chinese man said Thursday he was suing a psychological clinic for carrying out electric shocks intended to turn him straight, as well as the search engine giant Baidu for advertising the center.

User comments : 0