Intel, Dreamworks Animation Form Alliance to Revolutionize 3-D Filmmaking Technology

Jul 08, 2008

Intel Corporation and DreamWorks Animation SKG today announced they have formed a strategic alliance aimed at revolutionizing 3-D filmmaking technology, beginning with Monsters vs. Aliens, which is slated for a domestic release date of March 27, 2009. As previously announced, DreamWorks Animation has committed to producing all of its feature films in stereoscopic 3-D beginning next year.

The strategic alliance will take advantage of Intel's visual computing products and tools and DreamWorks Animation's expertise in content creation to advance the in-theater entertainment experience.

To meet the increased demands of creating 3-D animated feature films, Intel will provide DreamWorks Animation with the latest high-performance processing technologies, including future chips with multiple processing cores. Intel software engineers will help to optimize DreamWorks' applications for these advanced processors.

By converting its computing infrastructure to an Intel-based system, DreamWorks Animation will enable its artists to work with new, state-of-the-art 3-D authoring tools to render higher quality images more quickly and to modify them with greater ease.

"This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment," said Paul Otellini, Intel president and CEO. "The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen – raising the bar for the industry as a whole."

"Our objective is to significantly heighten the movie going experience using DreamWorks Animation's ground-breaking 3-D filmmaking tools," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."

In addition to working with DreamWorks Animation to enhance the in-theater entertainment experience for consumers, Intel will work to develop and promote next-generation 3-D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.

Source: Intel

Explore further: Shopping 'mega-jams' have brought cities to a halt for decades

add to favorites email to friend print save as pdf

Related Stories

New Intel chip a coup for Hollywood

Jan 05, 2011

US chip giant Intel introduced Wednesday a speedy new generation of chips that thwart film piracy and enable quick handling of data-rich video and games.

Recommended for you

Report: FBI's anthrax investigation was flawed

Dec 19, 2014

The FBI used flawed scientific methods to investigate the 2001 anthrax attacks that killed five people and sickened 17 others, federal auditors said Friday in a report sure to fuel skepticism over the FBI's ...

Study reveals mature motorists worse at texting and driving

Dec 18, 2014

A Wayne State University interdisciplinary research team in the Eugene Applebaum College of Pharmacy and Health Sciences has made a surprising discovery: older, more mature motorists—who typically are better drivers in ...

Napster co-founder to invest in allergy research

Dec 17, 2014

(AP)—Napster co-founder Sean Parker missed most of his final year in high school and has ended up in the emergency room countless times because of his deadly allergy to nuts, shellfish and other foods.

LA mayor plans 7,000 police body cameras in 2015

Dec 16, 2014

Mayor Eric Garcetti announced a plan Tuesday to equip 7,000 Los Angeles police officers with on-body cameras by next summer, making LA's police department the nation's largest law enforcement agency to move ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

slash
5 / 5 (1) Jul 09, 2008
I wasn't aware Intel had any 'visual computing products and tools' worth speaking of. Did I miss something? Did they buy NVIDIA when I wasn't looking?

Concerning graphics and animations, general purpose CPUs' performance is a long cry from current GPUs', so why doesn't Dreamworks collaborate with NVIDIA or AMD instead?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.