Google buys written language translation startup

May 16, 2014
Google logo is seen on a wall at the entrance of the Google offices in Brussels on February 5, 2014

Google on Friday confirmed it has bought a startup specializing in using smartphones to translate signs, billboards or other written words in real time.

Quest Visual and the technology built into its Word Lens application will become part of a Google team devoted to developing translation features and services.

Terms of the deal were not disclosed and Google declined to make any comment on the record.

"With Word Lens, we've seen the beginnings of what's possible when we harness the power of mobile devices to see the world in your language," Quest said in a blog post.

"By joining Google, we can incorporate Quest Visual's technology into Google Translate's broad language coverage and translation capabilities in the future."

Word Lens uses video cameras to "read" words in one language and translate them into another almost instantly without need for network connections.

Versions of the application have been tailored for smartphones powered by Apple or Android software as well as for Google Glass eyewear that links to the Internet.

The news came as Google this week began letting anyone in the United States buy Glass, priced at $1,500 a pair.

Google has promised lower-priced, fashionably versions of Glass in the not too distant future and has been prepping the market for their arrival.

Fashion industry veteran and jewelry artist Ivy Ross will take charge of Google's Glass efforts beginning Monday, according to the California-based technology titan.

"I look forward to answering the seemingly simple, but truly audacious questions Glass poses," Ross said in a post at Google+ social network.

"Can be something that frees us up and keeps us in the moment, rather than taking us out of it?"

Her resume includes stints at Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and, most recently, Art.com.

The decision to open the "Glass" test, or beta, program on Wednesday to anyone with enough money and curiosity came about a month after a one-day sale of the eyewear to the public.

Explore further: Google Glass available in US as of April 15

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Amazon, Simon & Schuster sign book retail deal

5 hours ago

Amazon has reached a deal with American book publisher Simon & Schuster, the companies said, though the e-commerce giant remains at loggerheads with France's Hachette over e-book pricing.

Facebook sues law firms, claims fraud

16 hours ago

Facebook is suing several law firms that represented a man who claimed he owned half of the social network and was entitled to billions of dollars from the company and its CEO Mark Zuckerberg.

IBM 3Q disappoints as it sheds 'empty calories'

16 hours ago

IBM disappointed investors Monday, reporting weak revenue growth again and a big charge to shed its costly chipmaking division as the tech giant tries to steer its business toward cloud computing and social-mobile ...

User comments : 0