We want to save water, but do we know how?

Mar 03, 2014

Many Americans are confused about the best ways to conserve water and have a slippery grasp on how much water different activities use, according to a national online survey conducted by an Indiana University researcher.

Experts say the best strategy for conserving water is to focus on efficiency improvements such as replacing and retrofitting washing machines. However, the largest group of the participants, nearly 43 percent, cited taking shorter showers, which does save water but may not be the most effective action. Very few participants cited replacing toilets or flushing less, even though toilets use the most volume of water daily.

The results of the survey of 1,020 participants are detailed in the article "Perceptions of Water Use" by author Shahzeen Attari, an assistant professor at Indiana University Bloomington's School of Public and Environmental Affairs. The article appears the week of March 3 in Proceedings of the National Academy of Sciences.

"People may be focusing on curtailment or cutting back rather than efficiency improvements because of the upfront costs involved," Attari said. "It is also surprising how few participants mentioned retrofitting their toilets. Even though toilets use less water volumetrically than washers and showers per use, the frequency of use results in the highest water use overall."

The survey then asked participants to estimate water used by 17 different activities such as using a carwash, taking a shower for 10 minutes, using a standard flush and so on. Results show that on average, participants underestimate water use by a factor of two, with severe underestimates for activities that use a lot of water. This is somewhat encouraging news as Americans seem to underestimate water use less than they do energy use, which was underestimated by a factor of about three, as illustrated by Attari's previous research also published in PNAS.

Many side factors lead to better accuracy in people's perceptions of water and energy use. For instance, participants with stronger pro-environmental attitudes have more accurate perceptions of energy use but not for water use. Being older and being male lead to more accurate perceptions of water use but not energy use. Finally, numeracy, or the ability to understand and apply numerical concepts, is an important factor for accuracy in both water and energy use perceptions.

Finally, and not surprisingly, participants had no clue about how much water was needed to produce four particular foods: rice, coffee, sugar and cheese.

"Given that we will need to adapt to more uncertain fresh supplies, a problem that the state of California is currently grappling with, we need to find ways to correct misperceptions to help people adapt to temporary or long-term decreases in freshwater supply," Attari said.

Explore further: Water-saving apps turn conservation into a money-saving game

More information: Perceptions of water use, PNAS, www.pnas.org/cgi/doi/10.1073/pnas.1316402111

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Dug
not rated yet Mar 03, 2014
Perhaps water use and conservation are symptoms rather than the problem. Perhaps we should consider plan(s) to reduce human population densities over time by 3-5 fold - wherein water, food, space and other critical resources would not be an issue. We're just irresponsible reproduction addicts in denial. One way or another we will come back to sustainable human population densities. As a species, I seriously doubt we are collectively bright enough to get beyond our denial and accept the obvious.
Bonia
Mar 03, 2014
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StillWind
1 / 5 (1) Mar 03, 2014
"Most" Americans have no reason to conserve water.
alfie_null
not rated yet Mar 04, 2014
I'd suggest coupling the cost of supplying water more closely with its use. In my community, the cost of providing water and the cost of processing effluent are muddled together. And if you use less than a certain amount (a quantum), you pay a fixed amount regardless (which is largely to support sewage plants, with their fixed costs). Conservation that would reduce effluent (composting toilets, re-using gray water, for instance) is not encouraged as it would impact sewage plant revenue.

I wouldn't be surprised to learn that in some areas where water is scarce, some classes of users enjoy discounts. All this distorts an honest understanding of the true cost. I'm not surprised we don't understand that cost. It's not our fault.
Rimino
Mar 04, 2014
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