After security breach, US retailer Target offers discount

Dec 21, 2013

US retailer Target is making up for a major IT security breach by offering its customers in the United States on Saturday and Sunday a ten-percent discount on any single purchase.

Some 40 million customers may have had information from their credit and compromised by hackers who broke into its database between November 27 and December 15, Target said Thursday.

The next day company CEO Gregg Steinhafel appeared in a videos posted on a company website in which he explained the security breach, apologized for delays at company call centers, and extended the offer.

"We're in this together, and in that spirit, we are extending a 10 percent discount - the same amount our team members receive - to guests who shop in US stores on December 21 and 22," he said.

The website added: "Valid in store only. Limit one offer per guest to be used in a single transaction. Void if prohibited by law. Not valid in Canada. No cash value."

Steinhafel also said that customers "will not be held financially responsible for any credit and debit card fraud," and for extra assurance, Target "will be offering free credit monitoring services."

Despite the offer, many customers took to the store's Facebook page to vent their anger.

"This all seems VERY unorganized and extremely disrespectful to your customers. Offering 10 percent is laughable," wrote a woman named Stacey Jane Deme.

A Target representative gamely answered all of the posts, though many of the answers were variations of "We know it's been frustrating to reach us ... and we want you to know we are working hard" to get more support.

According to Steinhafel, few people who shopped during that period are likely to be fraud victims.

Target has addressed the , and customers "can shop with confidence" at Target stores, he said.

Target said it is working with law enforcement and financial institutions to track down the culprits.

In a separate communication to consumers on its website, the company recommended shoppers "remain vigilant for incidents of fraud and identity theft."

The information that may be compromised "included customer name, credit or debit card number, and the card's expiration date and CVV (the three-digit security code)," Target said.

Target urged consumers to closely read their account statements and credit reports and to report suspicious activity.

Target is the third-largest US retailer after Wal-Mart Stores and Kroger, according to Stores Media, a part of the National Retail Federation. The company had 1,778 stores in the US as of February 2013.

News of the attack was first reported by security blogger Brian Krebs, who said the breach extends to nearly all US-based Target stores.

Explore further: Target: 40M card accounts may be breached (Update 2)

add to favorites email to friend print save as pdf

Related Stories

B&N: PIN pad tampering was "sophisticated" crime

Oct 24, 2012

(AP)—Barnes & Noble Inc. said Wednesday the tampering of devices used by customers to swipe credit and debit cards in 63 of its stores was a "sophisticated criminal effort" to steal information, and reiterated it's working ...

Recommended for you

Clooney slams skittish Hollywood after Sony hack

29 minutes ago

Film star George Clooney slammed the Hollywood movie industry for failing to stand up against the cyber threats that prompted Sony Pictures to cancel release of the movie "The Interview."

Atos shares soar after Xerox acquisition

3 hours ago

Shares in French tech firm Atos soared nearly five percent on Friday as traders cheered the news it had bought the IT wing of Xerox for more than $1 billion.

Two more former Sony workers sue over data breach

19 hours ago

Two more former employees of Sony Pictures Entertainment are suing the company over the massive data breach in which their personal and financial information was stolen and posted online.

Constantly changing online prices stump shoppers

20 hours ago

Online shopping has become as volatile as stock market trading. Wild, minute-by-minute price swings on everything from clothes to TVs have made it difficult for holiday shoppers to "buy low."

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.