Docs need to follow patients' lead, embrace social media

Jul 24, 2013
Docs need to follow patients' lead, embrace social media
As more patients discuss and manage their health care online, doctors need to keep up and use social media, according to a report published by the American Medical Association.

(HealthDay)—As more patients discuss and manage their health care online, doctors need to keep up and use social media, according to a report published by the American Medical Association (AMA).

In 2012, nearly a quarter of patients reported using to manage their health care. As more patients use technology to discuss and manage their , health systems and physicians should have a social media presence.

According to the report, to meet patients' increasing digital demands, doctors need not spend a lot of time online, but a minimal presence will protect themselves from unfair criticism and enhance their practices. Doctors who do not use social media are unlikely to be aware of negative reviews, and have difficulty responding to these reviews. Building a positive online relationship can offset negative comments. In addition, having a social media presence allows physicians to respond in a timely manner to patient comments. Physicians should monitor their digital footprint to see what patients are saying about them. Furthermore, a practice website with a blog is suggested, and using Twitter to post updates and general health reminders is also recommended. LinkedIn, Twitter, and Facebook accounts can be used, and creating a website with information for prospective patients can be beneficial.

"[Doctors] should have a social media plan," said Frances Dare, managing director of connected health services for the consulting firm Accenture, according to the AMA. "If they don't do social media, social media will do them."

Explore further: Digital dilemma: How will US respond to Sony hack?

More information: More Information

add to favorites email to friend print save as pdf

Related Stories

One in four physicians uses social media daily

Dec 10, 2012

A new survey shows that about one in four physicians uses social media daily or multiple times a day to scan or explore medical information, and 14 percent use social media each day to contribute new information, according ...

Recommended for you

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.