Docs need to follow patients' lead, embrace social media

Jul 24, 2013
Docs need to follow patients' lead, embrace social media
As more patients discuss and manage their health care online, doctors need to keep up and use social media, according to a report published by the American Medical Association.

(HealthDay)—As more patients discuss and manage their health care online, doctors need to keep up and use social media, according to a report published by the American Medical Association (AMA).

In 2012, nearly a quarter of patients reported using to manage their health care. As more patients use technology to discuss and manage their , health systems and physicians should have a social media presence.

According to the report, to meet patients' increasing digital demands, doctors need not spend a lot of time online, but a minimal presence will protect themselves from unfair criticism and enhance their practices. Doctors who do not use social media are unlikely to be aware of negative reviews, and have difficulty responding to these reviews. Building a positive online relationship can offset negative comments. In addition, having a social media presence allows physicians to respond in a timely manner to patient comments. Physicians should monitor their digital footprint to see what patients are saying about them. Furthermore, a practice website with a blog is suggested, and using Twitter to post updates and general health reminders is also recommended. LinkedIn, Twitter, and Facebook accounts can be used, and creating a website with information for prospective patients can be beneficial.

"[Doctors] should have a social media plan," said Frances Dare, managing director of connected health services for the consulting firm Accenture, according to the AMA. "If they don't do social media, social media will do them."

Explore further: 'Map spam' puts Google in awkward place

More information: More Information

Related Stories

One in four physicians uses social media daily

Dec 10, 2012

A new survey shows that about one in four physicians uses social media daily or multiple times a day to scan or explore medical information, and 14 percent use social media each day to contribute new information, according ...

Recommended for you

'Map spam' puts Google in awkward place

Apr 24, 2015

Google was re-evaluating its user-edited online map system Friday after the latest embarrassing incident—an image of an Android mascot urinating on an Apple logo.

Google search mobile switch a revolution for some

Apr 24, 2015

Google's latest Internet revolution this week saw the web giant modify its search algorithm to favour mobile-friendly sites, in a bid to upstage Apple that US media branded a "mobilegeddon".

Cheap content, growing reach make Snapchat a fast-rising star

Apr 22, 2015

Thousands of revelers descended on the Coachella music festival this month to rock out to their favorite bands and party day and night. But a far bigger audience from around the world - at least 40 million - joined in remotely ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.