Yahoo! unveils new online shows

Apr 30, 2013
Yahoo! headquarters in Sunnyvale, California, on July 17, 2012. Yahoo! pulled back the curtain on a new line-up of online shows along with new ways it will pair advertising with content at its websites.

Yahoo! pulled back the curtain on a new line-up of online shows along with new ways it will pair advertising with content at its websites.

The struggling spotlighted coming programs at a flashy NewFront event in New York that featured appearances from stars such as Ed Helms, John Stamos, Morgan Spurlock and Cheryl Hines.

The event was to be capped with a 30-minute set by the band The Lumineers, with the performance streamed online at music.yahoo.com.

"What we're showing tonight signals where Yahoo! is headed," said chief operating officer Henrique de Castro.

"Beautiful product experiences, exciting new content, big partnerships with the largest media brands, and extraordinary new ad experiences."

Upcoming programs featured characters including a toy-sized crime fighter; Hollywood starlets who abuse their assistant, and a celebrity who delves into "first-time" experiences of peers.

"In the last year, we have more than doubled the original on Yahoo! to become one of the Web's largest content publishers," said Erin McPherson, Yahoo! vice president and head of video at the California-based firm.

Yahoo! has also expanded its programming with partnerships that include a deal to stream the archives of the popular and long-running "Saturday Night Live" comedy television show.

Yahoo! has been honing its pages to be more "personal, intuitive, and immersive," said chief executive Marissa Mayer.

She noted a Yahoo! news streamed launched in February as an example and said an advertising format introduced on Monday was designed to complement the design with specially streamed ads.

"Going forward, we're committed to advertising formats that complement our products and content, and enhance the user experience," Mayer said.

! has been re-inventing itself as a premier online venue since the pioneering Internet search firm found itself withering in 's shadow.

Explore further: Samsung delays Tizen smartphone sales launch

add to favorites email to friend print save as pdf

Related Stories

Yahoo! to be online home of 'Saturday Night Live'

Apr 25, 2013

Yahoo! on Thursday continued its transformation into a stage for online media with a deal to stream "Saturday Night Live" television shows stretching from the current season back to 1975.

Yahoo! launches online comedy channel

Dec 09, 2011

Yahoo! is adding a comedy channel to its online line-up, kicking it off with a "CrazyStupidPolitics" show starring Bill Maher live in Silicon Valley in February.

Yahoo! in online ad alliance with Google

Feb 07, 2013

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Recommended for you

Samsung delays Tizen smartphone sales launch

15 minutes ago

Samsung Electronics said Monday it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google's Android system.

Chinese portal Sohu reports $45 million loss

3 hours ago

(AP)—Sohu.com Inc., operator of a popular Chinese Internet portal, said Monday it lost $45 million in the latest quarter while revenue rose 18 percent to $400 million.

User comments : 0