Yahoo! unveils new online shows

April 30, 2013
Yahoo! headquarters in Sunnyvale, California, on July 17, 2012. Yahoo! pulled back the curtain on a new line-up of online shows along with new ways it will pair advertising with content at its websites.

Yahoo! pulled back the curtain on a new line-up of online shows along with new ways it will pair advertising with content at its websites.

The struggling spotlighted coming programs at a flashy NewFront event in New York that featured appearances from stars such as Ed Helms, John Stamos, Morgan Spurlock and Cheryl Hines.

The event was to be capped with a 30-minute set by the band The Lumineers, with the performance streamed online at

"What we're showing tonight signals where Yahoo! is headed," said chief operating officer Henrique de Castro.

"Beautiful product experiences, exciting new content, big partnerships with the largest media brands, and extraordinary new ad experiences."

Upcoming programs featured characters including a toy-sized crime fighter; Hollywood starlets who abuse their assistant, and a celebrity who delves into "first-time" experiences of peers.

"In the last year, we have more than doubled the original on Yahoo! to become one of the Web's largest content publishers," said Erin McPherson, Yahoo! vice president and head of video at the California-based firm.

Yahoo! has also expanded its programming with partnerships that include a deal to stream the archives of the popular and long-running "Saturday Night Live" comedy television show.

Yahoo! has been honing its pages to be more "personal, intuitive, and immersive," said chief executive Marissa Mayer.

She noted a Yahoo! news streamed launched in February as an example and said an advertising format introduced on Monday was designed to complement the design with specially streamed ads.

"Going forward, we're committed to advertising formats that complement our products and content, and enhance the user experience," Mayer said.

! has been re-inventing itself as a premier online venue since the pioneering Internet search firm found itself withering in 's shadow.

Explore further: Yahoo hopes to reach readers with iPad magazine

Related Stories

Yahoo! launches online comedy channel

December 9, 2011

Yahoo! is adding a comedy channel to its online line-up, kicking it off with a "CrazyStupidPolitics" show starring Bill Maher live in Silicon Valley in February.

Yahoo! in online ad alliance with Google

February 7, 2013

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Yahoo! to be online home of 'Saturday Night Live'

April 25, 2013

Yahoo! on Thursday continued its transformation into a stage for online media with a deal to stream "Saturday Night Live" television shows stretching from the current season back to 1975.

Recommended for you

Nevada researchers trying to turn roadside weed into biofuel

November 26, 2015

Three decades ago, a University of Nevada researcher who obtained one of the first U.S. Energy Department grants to study the potential to turn plants into biofuels became convinced that a roadside weed—curly top gumweed—was ...

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.