Nokia launches cheaper Windows smartphone

Feb 25, 2013 by Peter Svensson
Nokia CEO Stephen Elop gives a press conference in Barcelona today. Nokia, once the leader of the mobile phone world, has unveiled two new Windows Phone-based Lumia smartphones aimed at the cheaper end of the market.

Nokia unveiled a cheaper model in its Lumia smartphone range, powered by Microsoft's Windows phone software, as it tries to regain dominance in emerging markets like China.

The Finnish cellphone maker, which until recently was the world's largest maker of phones, said Monday the new Lumia 520 will start at €139, or about $183, before phone-company subsidies.

That compares favorably with Apple's two-year-old 4, which costs $450 before subsidies. However, low-end smartphones running 's Android software are available for less than $100.

Nokia said it will start selling the phone soon in Asia, Europe, Latin America and Africa, and that T-Mobile USA intends to sell it at some unspecified date.

"The Lumia 520, we believe, delivers the best performance of any smartphone at this price point," Nokia CEO Stephen Elop said at an event in Barcelona at the start of the Mobile World Congress, the world's largest cellphone trade show.

Elop made a bold bet two years ago to switch Nokia to Windows software for its high-end smartphones, a decision that has been helped by financial support from Microsoft. 8 provides a distinct look, but so far it hasn't convinced many consumers to switch from iPhones or Android phones.

Nokia was the world's third-largest maker of smartphones last year, according to research firm IDC, but most of its sales consist of older, simpler non-Windows smartphones, a dwindling market.

"It hasn't always been easy," Elop told reporters and analysts Monday. "In fact, I can say at times it's been very exciting."

Elop also revealed the Lumia 720, a higher-priced smartphone for countries like China that lack advanced . He said , the world's largest cellphone company, will sell both models.

Explore further: EA tests subscription video game service for Xbox One

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Nokia begins shipping Windows 8 phones

Oct 30, 2012

(AP)—Nokia says its Windows 8 phones will hit stores in Britain and France this week, before reaching Russia, Germany and other select markets in November.

Verizon to sell Nokia phone; opening in US market

Oct 29, 2012

(AP)—Verizon Wireless, the largest cellphone carrier in the U.S., said Monday it will sell a Nokia phone for the first time in years, lending support to the embattled Finnish company's turnaround effort.

AT&T to sell Nokia's first Windows 8 phones (Update)

Oct 04, 2012

(AP)—Lending support to two companies struggling to make a comeback in smartphones, AT&T Inc. said Thursday it will be selling Nokia smartphones that run Windows Phone 8, Microsoft's upcoming software release.

Nokia pins hopes on cheaper Windows smartphone

Feb 27, 2012

Struggling cell phone maker Nokia Corp. has unveiled two new handsets that it hopes will revive its fortunes at the start of the world's largest mobile phone trade show on Monday.

Recommended for you

Microsoft unveils Xbox in China as it faces probe

5 hours ago

Microsoft on Wednesday unveiled its Xbox game console in China, the first to enter the market after an official ban 14 years ago, even as it faces a Chinese government probe over business practices.

A smart wristband for nocturnal cyclists

Jul 29, 2014

Five EPFL PhD students have developed a wristband that flashes when the rider reaches out to indicate a turn. Their invention was recognized at a European competition.

Lenovo's smart glasses prototype has battery at neck

Jul 28, 2014

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Sapphire talk enlivens guesswork over iPhone 6

Jul 27, 2014

Sapphire screens for the next iPhone? Sapphire is second only to diamond in hardness scratch-proof properties, used in making LEDs, missiles sensors, and on screens for luxury-tier phones. Last year, the ...

User comments : 0