Nokia launches cheaper Windows smartphone

February 25, 2013 by Peter Svensson
Nokia CEO Stephen Elop gives a press conference in Barcelona today. Nokia, once the leader of the mobile phone world, has unveiled two new Windows Phone-based Lumia smartphones aimed at the cheaper end of the market.

Nokia unveiled a cheaper model in its Lumia smartphone range, powered by Microsoft's Windows phone software, as it tries to regain dominance in emerging markets like China.

The Finnish cellphone maker, which until recently was the world's largest maker of phones, said Monday the new Lumia 520 will start at €139, or about $183, before phone-company subsidies.

That compares favorably with Apple's two-year-old 4, which costs $450 before subsidies. However, low-end smartphones running 's Android software are available for less than $100.

Nokia said it will start selling the phone soon in Asia, Europe, Latin America and Africa, and that T-Mobile USA intends to sell it at some unspecified date.

"The Lumia 520, we believe, delivers the best performance of any smartphone at this price point," Nokia CEO Stephen Elop said at an event in Barcelona at the start of the Mobile World Congress, the world's largest cellphone trade show.

Elop made a bold bet two years ago to switch Nokia to Windows software for its high-end smartphones, a decision that has been helped by financial support from Microsoft. 8 provides a distinct look, but so far it hasn't convinced many consumers to switch from iPhones or Android phones.

Nokia was the world's third-largest maker of smartphones last year, according to research firm IDC, but most of its sales consist of older, simpler non-Windows smartphones, a dwindling market.

"It hasn't always been easy," Elop told reporters and analysts Monday. "In fact, I can say at times it's been very exciting."

Elop also revealed the Lumia 720, a higher-priced smartphone for countries like China that lack advanced . He said , the world's largest cellphone company, will sell both models.

Explore further: Nokia to launch Microsoft platform phones in 2011

0 shares

Related Stories

Nokia pins hopes on cheaper Windows smartphone

February 27, 2012

Struggling cell phone maker Nokia Corp. has unveiled two new handsets that it hopes will revive its fortunes at the start of the world's largest mobile phone trade show on Monday.

AT&T to sell Nokia's first Windows 8 phones (Update)

October 4, 2012

(AP)—Lending support to two companies struggling to make a comeback in smartphones, AT&T Inc. said Thursday it will be selling Nokia smartphones that run Windows Phone 8, Microsoft's upcoming software release.

Verizon to sell Nokia phone; opening in US market

October 29, 2012

(AP)—Verizon Wireless, the largest cellphone carrier in the U.S., said Monday it will sell a Nokia phone for the first time in years, lending support to the embattled Finnish company's turnaround effort.

Nokia begins shipping Windows 8 phones

October 30, 2012

(AP)—Nokia says its Windows 8 phones will hit stores in Britain and France this week, before reaching Russia, Germany and other select markets in November.

Recommended for you

Video privacy software lets you select what others can see

June 28, 2016

Camera-equipped smartphones, laptops and other devices make it possible to share ideas and images with anyone, anywhere, often in real-time. But in our cameras-everywhere culture, the risk of accidentally leaking sensitive ...

US Navy keeps electromagnetic cannon in its sights

June 25, 2016

The US Navy is quietly pushing ahead with a radical new cannon that one day could transform how wars are fought, even though some Pentagon officials have voiced concerns over its cost and viability.

Flower power—photovoltaic cells replicate rose petals

June 24, 2016

With a surface resembling that of plants, solar cells improve light-harvesting and thus generate more power. Scientists of KIT (Karlsruhe Institute of Technology) reproduced the epidermal cells of rose petals that have particularly ...

Computer model demonstrates how human spleen filters blood

June 27, 2016

Researchers, led by Carnegie Mellon University President Subra Suresh and MIT Principal Research Scientist Ming Dao, have created a new computer model that shows how tiny slits in the spleen prevent old, diseased or misshapen ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.