'Angry Birds' creator says new studio could rival Disney

Dec 14, 2012

Finnish mobile gaming company Rovio said on Friday that a movie based on its hit game "Angry Birds" could result in the group establishing an animation studio rivalling global giant Walt Disney.

Rovio chief executive Mikael Hed told AFP that the animated , which will not reach cinemas until the summer of 2016, could lead to the company setting up an animated movie studio that would compete with California-based Walt Disney .

"If this goes very well, that is what is going to happen. Certainly we are structuring this in a way so that it's possible for us to continue to produce more movies after this one," he said.

"In March, we are going to start rolling out our worldwide series of short animations, which will be available through digital and traditional channels."

Rovio is aiming high with the film version of the smartphone game, hiring John Cohen, producer of computer-animated comedy "Despicable Me" to produce it, and David Maisel, former chairman of Marvel Studios, as an executive producer.

The 3D film is financed mostly by the company itself to ensure it has complete control over the end product.

"It's about creative control and about the financial upside as well," said Hed.

"We have a strong balance sheet ourselves and therefore partly paying it from our own and partly through regular movie financing instruments."

The company, which like Nokia is based in Espoo outside Helsinki, is not worried that interest in "Angry Birds" will have cooled off by the time of its release, almost four years from now.

"We are doing so much around the 'Angry Birds' as a franchise that I am sure that we will not disappear from the public eye until then," he said.

said in October it would open its first theme park in Asia next year at a site near Shanghai as it builds on the brand of the hugely popular game.

"Angry Birds Land" will be the firm's third theme park after one in Finland and another in Britain.

Explore further: HP revenue inches up after years of decline

add to favorites email to friend print save as pdf

Related Stories

Angry Birds to get own theme parks: company

Dec 15, 2011

The Angry Birds are set fly from the virtual into the real world next year as the cartoonish birds from the popular smartphone game get their own theme parks, a playground company said Thursday.

Recommended for you

Ticketfly buying WillCall for on-premise data

17 hours ago

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

Aug 20, 2014

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

Chip maker Infineon to buy California firm for $3B (Update)

Aug 20, 2014

German chip maker Infineon Technologies AG says it has agreed to pay $3 billion in cash for California-based semiconductor firm International Rectifier, which produces power-management components used in everything from cars ...

User comments : 0