Angry Birds developer bags 42 million-dollar investment

Rovio CEO Mikael Hed poses with two "Angry Birds"
Rovio CEO Mikael Hed poses with two "Angry Birds" characters at the company premises in Espoo in January 2011. Rovio, the Finnish software company that unleashed the Angry Birds game on millions of mobile phone users, said Thursday it had raised a 42-million-dollar (30.4-million-euro) investment.

Rovio, the Finnish software company that unleashed the Angry Birds game on millions of mobile phone users, said Thursday it had raised a 42-million-dollar (30.4-million-euro) investment.

"We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media," Mikael Hed, the chief executive and co-founder of Rovio said in a statement.

Rovio raised the funds through venture capital firms Accel Partners and Atomico Ventures, with the participation of Felicis Ventures.

The company, previously a small, unknown based in the Finnish town of Espoo, shot to international fame with its addictive "" puzzle game in which players catapult cartoonish birds into fortresses built by little egg-stealing green pigs.

The game, which Rovio said is played by 40 million monthly active users, has spawned a lucrative trade in Angry Birds plush toys, a spin-off , an upcoming 20th Century Fox animated feature film and plans for an Angry Birds animated television series.

"With Angry Birds, we have successfully launched not only a strong new brand, but also a whole new entertainment franchise," Hed said.


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(c) 2011 AFP

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