Analyst: Apple could pay for Brazil iPhone brand

Dec 27, 2012 by Stan Lehman

Apple Inc. likely will have to pay a Brazilian company for the right to use the iPhone brand in Latin America's biggest country, a Brazilian telecommunications analyst said Thursday.

Brazil's Gradiente SA started selling Android smartphones with the brand last week after winning the legal right to use the name in Brazil.

"The most likely scenario" is that the two companies will reach an agreement whereby Apple will pay Gradiente for the use of the brand," said Eduardo Tude, president of Brazilian telecommunications consultancy Teleco.

He said Apple will probably agree because it "doesn't want to stop selling its product in Brazil."

Apple spokeswoman Maria Parra Rodriguez said the company would not comment on the matter.

Last week, Gradiente said it filed its request to use the iPhone brand in 2000 when it realized "there would be a in the world of cellphones with the convergence of voice and and reception via ."

In 2008 Brazil's government gave Gradiente the right to use the brand on its cellphones. Brazil's trademark office said Gradiente requested permission to use the brand before Apple did and has the exclusive right to use it through 2018.

Gradiente president Eugenio Staub said by telephone that Apple had not contacted his company "even after knowing we were given the right to use the iPhone brand."

Asked if Gradiente would let Apple pay for the right to use the iPhone name, Staub said "at this point we have nothing planned."

Gradiente said in a statement issued last week that "this company will adopt all the measures used by companies around the world to preserve its ."

On its website Gradiente says that its iPhone sells for 600 reals ($300). It runs the relatively old 2.3 version of Android and its features include a 3.7-inch touch-sensitive screen, Bluetooth, dual chip capability, 3G, Wi-Fi and camera. Its appearance is similar to that of Apple's iPhone.

The Brazilian company said it did not use the iPhone name until now because its "priority was to conclude a corporate restructuring process that ended earlier this year."

Explore further: Microsoft's expanding cloud platform shines brightly

1 /5 (5 votes)
add to favorites email to friend print save as pdf

Related Stories

New iPhone heads to South Korea, 50 more countries

Dec 03, 2012

Apple announced that the latest version of the iPhone will be released in South Korea on Friday and in more than 50 other countries including Russia, Brazil, and Taiwan later in the month.

China Mobile in talks with Apple over iPhone

May 16, 2012

China Mobile, the world's biggest mobile operator by subscribers, said Wednesday the company is in talks with Apple to offer the popular iPhone to its users in the Asian nation.

Recommended for you

Out-of-patience investors sell off Amazon

4 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

11 hours ago

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

13 hours ago

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

13 hours ago

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0